TUSCALOOSA, Ala. – Frios Gourmet Pops, headquartered in Mobile, Ala., will be the “Official Popsicle” of the Alabama Crimson Tide starting this fall as announced today by Crimson Tide Sports Marketing, the multimedia rightsholder for University of Alabama Athletics.
Concurrent with the 2019-20 collegiate athletics season, Frios Gourmet Pops will be the exclusive popsicle marketed and served at Crimson Tide Athletic events and venues. Frios, which offers a variety of popsicle flavors, also will receive exposure within University of Alabama athletic facilities and on game-day broadcasts across the 90-station Crimson Tide Sports Network. In addition, Frios Gourmet Pops will have vending cart placements throughout Bryant-Denny Stadium and other on-campus venues as a new premier concessions item for fans.
“The best part of our job is honestly watching people smile as they enjoy our product, and we look forward to bringing that reaction to Alabama’s campus community and the incredible Crimson Tide fans,” said Frios CEO Cliff Kennedy. “We’re excited about this opportunity to strategically align our brand with Alabama Athletics – to grow visibility for Frios, while at the same time, provide made from scratch ice pops to fans on game days.”
“We’re pleased to add Frios to the Crimson Tide corporate partner family, a company that shares Alabama roots and high-quality, natural popsicles we know fans will love,” said Crimson Tide Sports Marketing Vice President and General Manager Jim Carabin. “We look forward to providing a launching pad to support Frios’ growth and visibility as the brand continues to expand and add locations throughout the country.”
About Frios Gourmet Pops
Frios Gourmet Pops located in Mobile, Ala. with a recipe of entrepreneurial spirit and adventure. Frios’ business is centered on creating some of the best ice pops in the country and continually evolving to introduce new naturally sourced flavors to customers. Frios prides itself on supporting small business owners with a nationwide franchise network that is growing every day, while sourcing many natural ingredients through local relationships with produce and dairy providers.
About Crimson Tide Sports Marketing
Crimson Tide Sports Marketing is the local Learfield IMG College team which offers businesses marketing and media opportunities with the University of Alabama including radio, television, print, Internet, merchandise, game promotions, sponsorships, concessions, signage and endorsements. Learfield IMG College unlocks the value of college sports for brands and fans and is headquartered in Plano, Texas. The company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.