STARKVILLE, Miss. – TraxPlus of Hickory, MS has won the inaugural “MWG Employer Services Business Game Changer” contest and was recognized by Mississippi State Athletics and its multimedia rightsholder, Bulldog Sports Properties, on April 13, 2019 during Super Bulldog Weekend.
TraxPlus, owned by Chris Weems, was selected from hundreds of entries that were narrowed down to a group of 10 finalists. As grand prize winner, Weems will receive business services and marketing valued up to $60,000 from MWG Employer Services and Mississippi State Athletics. TraxPlus will also receive strategic marketing consultation through an integrated partnership with the Bulldogs, reaching millions of fans and alumni.
“We’re really excited about winning the Business Game Changer contest, and we believe this contest displays the unmatched passion that TraxPlus has for its industry,” said Weems. “We feel that this opportunity will elevate TraxPlus and our brands to a household name among our MSU fans. Hail State!”
During the fall, businesses with a distinct connection to Mississippi State were invited to enter the first-ever “MWG Employer Services Business Game Changer” contest. MWG Employer Services, one of the Bulldogs’ corporate partners, selected 10 finalists. In addition to grand prize winner TraxPlus, finalists recognized were Baker’s Concrete Company (Louisville, MS); Blue Delta Jean Company (Tupelo, MS); Grammy Museum (Cleveland, MS); Sally Kate Winters Family Services (West Point, MS); Southern Medical Consultants (Pearl, MS); Strange Brew Coffeehouse (Starkville and Tupelo, MS; and Tuscaloosa, AL); Tippah County Growers (Tiplersville, MS); Veterinary Medical Clinic of Ocean Springs (Ocean Springs, MS); and Young Welding Supply (Columbus, MS; Kosciusko, MS; Savannah, TN, Haleyville, AL; Sheffield, AL).
“TraxPlus began when Chris Weems took a leap of faith and left a secure career to pursue a dream. In just six short years, Chris has created a thriving business that continues to have a positive impact on Mississippi, his community, and the families of those he employs,” Joel Jasper, MWG Employer Services manager. “We are excited to provide our skills and experience to help further Chris’ momentum and help Traxplus be the best they can be.”
According to Bulldog Sports Properties’ General Manager Ann Brett Gillespie Strickland, “It was exciting see so many submissions from growing companies in Mississippi that wanted to connect with the Mississippi State fan base and continue developing their business. The challenge was in selecting one to be the winner, and with the continuing partnership with Morgan White Group, we are thrilled that there will be another campaign and winner for 2019. Kudos to both Morgan White Group and TraxPlus for a great year and another to follow.”
To learn more about TraxPlus, the company and its brands, visit its corporate website.
Through the development of personal and professional relationships, MWG Employer Services creates a customized approach for each employer. MWG will assess a company’s unique situation and design strategies utilizing products, services and technology to make employee management simple and efficient. By providing effective training and implementation of these strategies, MWG Employer Services brings human resources, payroll, and benefits together to meet organizational goals.
Bulldog Sports Properties is the local Learfield IMG College team dedicated to representing Mississippi State Athletics and overseeing that relationship and corporate partner platform. Learfield IMG College unlocks the value of college sports for brands, fans and universities through the representation of collegiate institutions, conferences and arenas. As a fully integrated sports marketing and solutions platform, Learfield IMG College provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.