ATLANTA – Learfield IMG College today announced it is restoring the iconic CLC brand name for the combined organization of IMG College Licensing and Learfield Licensing Partners. The new CLC name is a nod to the business that founded the collegiate licensing industry and the rich heritage of the combined companies building college brands and experiences for collegiate institutions across America.
“CLC was the company that gave birth to the collegiate licensing industry in 1981 after a licensing agreement between legendary Alabama Football Coach Paul “Bear” Bryant and original company founder Bill Battle,” said Greg Brown, President and CEO of Learfield IMG College, parent company of CLC. “Bill and CLC saw an opportunity in the marketplace and developed an innovative solution to meet that need, and we pledge to continue that type of visionary leadership and innovation.”
During the annual Collegiate Licensing Seminar in Atlanta, Brown unveiled the new CLC logo, which reflects the combination of two industry leading licensing brands within the Learfield IMG College family.
Industry veteran Cory Moss will lead CLC and leverage Learfield IMG College’s suite of businesses to help elevate college brands with new strategies, technology, product innovation and marketing opportunities.
“While the CLC name solidifies our branding and foundation as the industry leader, we have no intention of looking backward,” said SVP and Managing Director Moss. “We are building a new company to move the industry forward at an increased pace and create new opportunities for college brands, our partners, licensees and retailers.”
While the new organization will begin functioning as CLC, the comprehensive merging of the two companies will continue through the end of the year. CLC will be based in Atlanta.
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About Learfield IMG College
CLC is part of Learfield IMG College, which unlocks the value of college sports for brands, fans and universities through representation of collegiate institutions, conferences and arenas. As a fully integrated sports marketing and solutions platform, Learfield IMG College provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.
For more information, please contact:
Tammy Purves, CLC, (404) 932-3266 or tammy.purves@img.com
Jennifer Duncan, Learfield IMG College, (469) 767-8324 or jduncan@learfield.com