TICKETGUARDIAN, LEARFIELD IMG COLLEGE UNVEIL MULTI-YEAR, MULTI-SCHOOL RELATIONSHIP
Leading InsurTech company to align with more than 20 collegiate properties
NEWPORT BEACH, Calif. — TicketGuardian, the award-winning technology platform from Protecht, announced today a brand-new relationship with Learfield IMG College and more than 20 collegiate properties it represents nationwide.
The multi-year agreement between TicketGuardian and Learfield IMG College comes on the heels of TicketGuardian’s new and extensive relationship with ticketing leader Paciolan, which powers more than 500 live entertainment organizations that sell over 120 million tickets each year. Paciolan’s portfolio includes more than 125 college athletic programs, and while a Learfield IMG College company, the two separate agreements provide TicketGuardian a robust entry into the collegiate sports marketing arena.
Launching a multi-school strategic endeavor across the U.S. marks a first-of-its kind for TicketGuardian, which will adopt the “proud partner” designation at the associated institutions. Additional benefits for the brand include digital and social visibility on all official platforms managed by the respective colleges and universities, as well as a videoboard feature during football or basketball season. Notably, TicketGuardian also will be incorporated into each ticketing platform within the college or university’s respective ticket purchase path, affording fans the opportunity to instantly purchase FanShield ticket insurance prior to check out.
“We’re thrilled to offer some of the most passionate and invested sports fans in the country the protection they deserve when it comes to watching their beloved teams,” said Protecht Founder and CEO Bryan Derbyshire. “Working with Learfield IMG College on a national initiative like this not only sets us apart, but allows us to provide an innovative solution for fans of the collegiate brands they’re fortunate to represent. We are excited to launch this and to continue identifying new synergies each year.”
“With TicketGuardian, we have a solution for schools that desire to provide their fans a peace of mind when purchasing game tickets,” said Andy Rawlings, chief revenue officer for Learfield IMG College. “Now, when fans buy tickets, they’ll know they’re covered if unexpected circumstances arise. This is a smart and ambitious endeavor by TicketGuardian, aligning with us as well as Paciolan to deepen its presence in the college space and introduce an excellent value add we believe fans will appreciate.”
The TicketGuardian – Learfield IMG College affiliation was secured with consultation from CSM Sport & Entertainment.
“This relationship sets a new standard for ticket purchasing in collegiate athletics,” added CSM VP of Business Development Matt Wray. “The innovative and convenient insurance solutions provided by TicketGuardian are a perfect match for Learfield IMG College as fans of the college brands they represent expect customer-first technologies and experiences.”
For more information on TicketGuardian, please visit www.ticketguardian.com.
Protecht is the insurtech leader committed to building a better experience in the world of live events, with headquarters in Newport Beach, Calif. Its TicketGuardian technology, connects platforms, venues and event organizers to provide real-time data and analytics as well as control over inventory, customer service and strategic marketing. Its FanShield insurance suite offers low-cost consumer and event coverage to protect attendees and organizers from financial burden. www.protecht.io.
Learfield IMG College
Learfield IMG College unlocks the value of college sports for brands, fans and universities through the representation of collegiate institutions, conferences and arenas. As a fully integrated sports marketing and solutions platform, Learfield IMG College provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.
CSM North America
CSM, part of the Chime Challenger Network, is a next generation global sports marketing and brand experience company made up of entrepreneurs formed from industry leaders including JMI, SJX Partners, JHE, LeadDog Marketing Group, and GlideSlope. Together, we’re a purpose-driven organization committed to diverse perspectives and creating tangible impact. From strategic consulting to turnkey production, we deliver end to end marketing solutions for the world’s leading brands.