Industry Veteran to lead Ticket and Seat Solutions Business
PLANO, Texas – Former NFL executive Jake Bye has been named executive vice president for Learfield IMG College Ticket & Seat Solutions. Bye will oversee a team based in offices nationwide and will report to Kim Damron, president and CEO of Paciolan, a Learfield IMG College company.
Bye brings nearly 20 years of sports ticket sales and consumer sales and marketing expertise to Learfield IMG College Ticket & Seat Solutions – previously known as IMG Learfield Ticket Solutions and IMG College Seating. He was formerly the senior vice president of consumer sales and marketing for the Washington Redskins and vice president of consumer sales and marketing for the Los Angeles Rams. Prior to that, Bye served as vice president of ticket sales and premium seating for the Rams in St. Louis.
“Jake is a fantastic addition to the company as we continue to raise the bar for how to best serve our clients,” said Damron. “His business acumen, knowledge and deep ties inside the sports business make him a great fit for the Learfield IMG College family, and we look forward to watching him thrive in his new role.”
Learfield and IMG College completed their merger on Dec. 31, 2018. The new company – Learfield IMG College – unlocks the value of college sports for brands, fans and universities through the representation of collegiate institutions, conferences and arenas. As a fully integrated sports marketing and solutions platform, Learfield IMG College provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.