Industry Veteran Named Executive Vice President for Newly Combined and Extensive Platform
PLANO, Texas – Andrew Judelson has been appointed executive president, national sales for Learfield IMG College as the newly combined company looks to provide brands compelling, customized solutions within a rapidly evolving collegiate sports marketing landscape.
Judelson previously served six years as executive vice president, sales and marketing for IMG College. Judelson, reporting to Chief Revenue Officer Andy Rawlings, will oversee a dedicated national sales and marketing team located in offices across the country.
“Learfield IMG College provides a fully integrated, bolstered sports platform for brands that is completely unprecedented in the college space — both on the national and local level,” said Rawlings. “Andrew, who has been consulting with us since the merger, knows this business intimately. He is immensely qualified to align major corporate brand needs with the iconic school brands we have the privilege of representing.”
A noted industry veteran of nearly 30 years, Judelson also is the former executive vice president of sales and partnership marketing for World Wrestling Entertainment (WWE) and former executive vice president, chief revenue and marketing officer for U.S. Ski and Snowboard Association. Other industry stints include serving as chief marketing officer for Sports Illustrated Group and as senior vice president, corporate sales and marketing for NHL Enterprises.
“I’m thrilled to continue in this space and have the opportunity to work closely with brands to meet their needs through a first-of-its-kind domestic sports platform,” said Judelson. “Learfield IMG College is poised to deliver turn-key marketing solutions for companies not only national in scale and reach but also delivering geographically relevant sponsorship and media assets coast to coast. We recognize brands have many choices when it comes to their lifestyle marketing investment, and we also know the impact of investing in college sports and being in front of millions of passionate fans who have an affinity like no other.”
Learfield and IMG College completed their merger on Dec. 31, 2018. Learfield IMG College – unlocks the value of college sports for brands, fans and universities through the representation of collegiate institutions, conferences and arenas. As a fully integrated sports marketing and solutions platform, Learfield IMG College provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.