Cheez-It® and Pringles® are awarding four lucky winners with a chance to play in Minneapolis

BATTLE CREEK, Mich. Cheez-It and Pringles are turning basketball fans’ dreams into reality with the fourth annual Celebrity Crunch Classic Sweepstakes ­—a chance to play in the celebrity-packed basketball game in Minneapolis on April 7, 2019. Basketball legends Charles Barkley and Shaquille O’Neal will coach the two teams comprised of celebrities and the sweepstakes winners in the ultimate showdown.

Fans can enter for a chance to win now through March 8 at by voting for their favorite team or tweeting using the hashtag #CrunchClassicEntry. Four lucky winners will be selected to take to the court and will be assigned to “Team Cheez-It” coached by Shaquille O’Neal or “Team Pringles” coached by Charles Barkley. Winners will play alongside actors, athletes and famous personalities including Caleb McLaughlin, Jerry Ferrara, Kyle Rudolph, Rachel DeMita, Spice Adams and more.

Cheez-It and Pringles are looking forward to hosting Shaq and Barkley again, as they both return to coach at the annual Celebrity Crunch Classic,” said Zion Doran, senior director of promotions at Kellogg. “We are excited to return for our fourth year of providing basketball fans with an incredible game-day experience—and with the best snacks for game day, of course.”

The Celebrity Crunch Classic will take place on April 7 at 12 pm located at Schoenecker Arena at the University of St Thomas. To get a taste of the action, local fans in Minneapolis can come see the epic basketball showdown in person and cheer on their favorites. Seating is free but offered on a first-come first-serve basis. Tickets will be available at the venue before the game.

“It’s a privilege for us to work with Kellogg to help drive awareness for its national brands among an incredibly loyal and passionate fan base at the university level within college sports,” said Andy Rawlings, chief revenue officer for Learfield IMG College, which manages Kellogg’s expanded national footprint supporting collegiate athletic programs. “This year’s Celebrity Crunch Classic in Minneapolis should be popular among basketball fans of all ages.”

Additionally, Cheez-It and Pringles will be hosting Fan Fest at 9 am, an exciting event designed for local fans to snack and enjoy a livestream of the game. Two local Minneapolis Top Chef contestants, Justin Sutherland and Eric Adjepong, will be creating dishes featuring Pringles and Cheez-It for fans to try as well.

For more information and full terms and conditions, visit


Terms and Conditions: 2018 Celebrity Crunch Classic Sweepstakes

No Purchase Necessary. Open to legal residents of 50 US & DC; 18+. Grand Prize Sweepstakes begins 12:00:00 PM (ET) on 12/18/17 & ends 11:59:59 AM (ET) on 3/2/18; First Prize Sweepstakes begins 12:00:00 PM (ET) on 12/18/17 and ends 11:59:59 AM (ET) on 10/31/18. Subject to complete Official Rules at Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI  49016.

About Kellogg Company 

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by the end of 2025 through our Breakfasts for Better Days global purpose platform. Visit or