COLORADO SPRINGS, Co. – Learfield, exclusive rights partner for the Mountain West, today introduced Brendan Falvey as general manager to lead its local Mountain West Sports Properties team.
Falvey joins the MW-dedicated team from Urbandale, Iowa, where he was with Learfield’s Cyclone Sports Properties. He served nearly four years as manager, business development for the staff representing Iowa State University Athletics.
The move to Colorado Springs marks a return to the state for Falvey, who previously spent nine years working in the Denver area, namely as director, new partnership development for MLB’s Colorado Rockies. Following his five years with the Rockies, Falvey helped launch a startup business, then served as head of business development for branding and marketing firm Brand Iron. Falvey, who earned a bachelor’s degree from Trinity College-Hartford and his J.D. from UConn, also previously worked with Team Services, a sales and sponsorship consultancy with noted business in the sports industry.
Joining Falvey will be Drew Pomeroy, who will serve as coordinator -partnership services for the MW Learfield team beginning Monday. His is the former director of baseball operations and marketing manager for University of San Diego Athletics, and before that, the partnerships and operations coordinator for San Diego State’s Fox Sports Properties. Additionally, Pomeroy was the baseball operations and corporate partnerships coordinator for the Reno Aces Baseball Club and athletics marketing and promotions intern for his alma mater, University of Nevada. Pomeroy earned his master’s degree from San Diego State University this past summer.
Falvey and Pomeroy, as well as David Evans, the property’s manager – business development, will work closely with the MW administration and continue to build the MW corporate partner platform. In addition to representing the Conference, Learfield holds individual athletic multimedia rights agreements with nine MW member institutions – Boise State, Colorado State, Fresno State, Nevada, New Mexico, San José State, UNLV, Utah State and Wyoming.
“We couldn’t be more pleased to have Brendan and Drew join our team here at the Mountain West headquarters,” said MW Deputy Commissioner Bret Gilliland. “We are confident we now have a team in place who, along with David Evans, can successfully advance our mutual goals as we enter this new chapter for the partnership.”
“Brendan has done an outstanding job with us at Iowa State over the last several years, and he’s excited to work with the Mountain West and get back to Colorado, a market he obviously knows very well,” said Learfield Vice President Chris Kingston. “We believe he and Drew will be a great complement to our MW team as they both bring a quality mix of sales, marketing and brand experience from within the sports world.”
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to MW, it manages the multimedia and sponsorship rights for nearly 130 collegiate properties, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.
About the Mountain West
From its inception in 1999, the Mountain West has been committed to excellence in intercollegiate athletics, while promoting the academic missions of its member institutions. Progressive in its approach, the Mountain West continues to cultivate opportunities for student-athletes to compete at the highest level, while fostering academic achievement and sportsmanship. Now in its 20th year, the MW has been assertive in its involvement with the NCAA governance structure and has taken a leadership role in the overall administration of intercollegiate athletics. The Mountain West membership is comprised of 11 all-sport members: the United States Air Force Academy, Boise State University, Colorado State University, Fresno State, University of Nevada, University of New Mexico, San Diego State University, San José State University, UNLV, Utah State University and University of Wyoming. In addition, the University of Hawai‘i and Colorado College participate in the Mountain West as single-sport members in football and women’s soccer, respectively.