PHILADELPHIA – Learfield recently named Layne Werner as general manager for Dragons Sports Properties, its locally based team representing Drexel University Athletics.
Werner most recently served in the same capacity for Learfield’s team at Manhattan College. Prior to joining Learfield, she was the director, strategic marketing and partnerships for LeadDog Marketing Group. Her other sports marketing and sponsorship-related experience includes serving with other Los Angeles-based entities such as LA KISS, the former arena football team; Pasadena Tournament of Roses; and Wasserman.
“Is great to have Layne Werner on board representing Drexel Athletics with our collegiate multimedia rights and sponsorship initiatives, and to help us manage Dragons Sports Properties,” said Drexel University Director of Athletics Dr. Eric Zillmer. “Layne comes to Drexel University with an impressive background and diversity of experiences, and she is clearly passionate about the business of athletics. I look forward to working with her.”
Learfield has a deep presence in the college athletics landscape nationwide managing nearly 130 collegiate relationships across the country. Its Dragons Sports Properties team oversees the daily Drexel University relationship. It also supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. An industry leader for more than 40 years, Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide sponsorship development; and venue and technology systems through its affiliated companies.