UMASS EXTENDS BROADCAST AGREEMENT WITH RADIO FLAGSHIP WWEI-FM
Longstanding relationship extended for an additional five years under new agreement
AMHERST, Mass. – The University of Massachusetts is proud to announce, in conjunction with its athletics multimedia rights holder, Learfield’s UMass Sports Properties, a new exclusive five-year flagship radio partnership with Entercom’s WEEI 105.5 FM (WWEI-FM) based out of Springfield, Mass.
Concurrent with the start of the 2018-19 collegiate athletics season, the renewed relationship calls for WEEI to carry all UMass football and men’s basketball games as well as other departmental programming through June 2023.
“UMass Athletics has become part of the fabric of WEEI,” said Mark Hannon, Regional President, Entercom Boston. “We have a deep commitment to collegiate athletics across the WEEI Radio Network and are excited to continue our long-standing partnership as the flagship station for UMass Athletics.”
“We have a strong partnership history with WEEI that has produced tremendous value as our flagship radio home for UMass football and basketball,” said Director of Athletics Ryan Bamford. “The commitment of UMass alum David Oldread and WEEI’s desire to advance and expand the UMass athletics brand in this region are significant contributions to this partnership. We look forward to working closely with WEEI to further develop our market assets heading into what we know will be a momentous future for UMass athletics.”
UMass and WEEI originally partnered in 2012 during the Minutemen’s inaugural Football Bowl Subdivision campaign.
For complete coverage of UMass Athletics, follow the Minutemen and Minutewomen on Twitter, Instagram and Facebook at www.UMassAthletics.com.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to UMass, it manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies.
ABOUT ENTERCOM COMMUNICATIONS CORP.
Entercom Communications Corp. (NYSE: ETM) is a leading American media and entertainment company reaching and engaging over 100 million people each week through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio. Learn more about Philadelphia-based Entercom at www.entercom.com, Facebook and Twitter (@Entercom).