LEARFIELD APPOINTS JUSTIN DELOS REYES GENERAL MANAGER, AGGIE SPORTS PROPERTIES AT UTAH STATE UNIVERSITY
LOGAN, Utah – Learfield recently named Justin delos Reyes general manager for Aggie Sports Properties, its locally based team solely dedicated to representing Utah State Athletics. Learfield is the university’s long-time athletics multimedia rightsholder.
delos Reyes will relocate to Logan, Utah from Sacramento, Calif., where he served two years as key account manager for Slakey Brothers. He was charged with improving productivity in an under-performing territory and increased sales by 150 percent within the first year. delos Reyes was integral in revenue generation and building strategic relationships with clients. He also is the former corporate partnership sales manager for the NBA’s Sacramento Kings. During delos Reyes’ four years with the franchise, he generated over $4 million in new business revenue, exceeding goals and developing creative marketing platforms.
The Cal graduate also previously served five years as a sales manager for First U.S. Community Credit Union and four years as a home loan sales executive and business analyst for Wells Fargo Home Mortgage, both in Sacramento.
“We’re excited to have Justin lead our team at Utah State,” said Landon Day, Learfield’s vice president-Big Sky market director who formerly served nine years as Aggie Sports Properties’ general manager. “He brings to Learfield and Utah State terrific sales experience and good business acumen. Justin will be a great asset, and we look forward to his innovative ideas and leadership.”
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to Utah State, the company manages the multimedia rights and sponsorship initiatives for nearly 130 collegiate properties, Learfield provides its partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.