PLANO, Texas – Collegiate marketer Learfield and financial and accounting firm ATAX, announced today a new multi-year partnership involving three new partners of Learfield collegiate partners located in the Northeast.

Concurrent with the 2017-18 athletic season, ATAX will have a comprehensive sponsorship presence with Seton Hall, Army West Point, and Fordham, all represented by Learfield. As the athletics multimedia rights holder for these schools, Learfield is working closely with ATAX to navigate the company’s broader strategic entry into the collegiate sports landscape. At the three institutions, the financial services company will receive exposure with their campus communities, fans and alumni through signage, digital and social media engagement. Fan-centric contests originating through social media channels will go live closer to basketball season.

“We are extremely proud to have ATAX expand their corporate partnership presence with us in the Northeast Region,” stated Pam Batalis, Vice President – East for Learfield. “Already a corporate partner with Manhattan College Athletics, ATAX understands that the fan engagement delivered by collegiate sports is unparalleled. With the addition of the athletics fan bases at Seton Hall, Army West Point and Fordham, they will be directly engaging with a large, loyal consumer group. This will be a win-win!”

“I am very excited for this great partnership with these fine educational institutions which open the doors for ATAX to connect with the next generation of Taxpayers and I really would like to thank the team of Learfield for the great collaboration,” said the President and CEO of ATAX Franchise Rafael Alvarez.

ATAX is one of the fastest growing Tax Preparation, Payroll and Bookkeeping Franchise company in the nation. ATAX has more than 30 years of experience with more than 40 locations in the nation. Our Franchise locations are guided by a team of CPA, Enrolled Agent and Tax Preparer that provides great quality services for a very reasonable price.

Learfield manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas across the country, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.