COLUMBIA, Mo. – The University of Missouri has appointed IMG Learfield Ticket Solutions for representation of its outbound ticket sales, as announced today by Mizzou’s Director of Athletics Jim Sterk and IMG Learfield Ticket Solutions’ President Rob Sine.
“We are excited to be partnering with IMG Learfield Ticket Solutions to create an energized outbound ticket sales effort,” said Sterk. “This is an untapped area that can be an invaluable resource for Mizzou and our fans, and we believe it will help us maximize attendance at our events. The resources and expertise that IMG Learfield can provide in this area is top notch and should provide outstanding benefits for years to come,” he said.
IMGLTS, a joint venture between IMG College and Learfield, represents 40 collegiate partners for which the partnership generated more than $105 million in ticket sales and fundraising revenue in 2015. In 2016, IMGLTS has signed a total of 13 new university partners.
“IMG Learfield Ticket Solutions is proud to partner with Mizzou Athletics to create the most engaged fan base possible,” said Rob Sine, President, IMG Learfield Ticket Solutions. “We have been impressed with the vision and direction of the Mizzou athletic department leadership. Our team will bring solutions to enhance business intelligence for both current and new fan bases.”
New collegiate partnerships for IMGLTS in 2016 include the Big Ten Conference, East Carolina, North Carolina-Chapel Hill, Purdue, Boise State, Oregon, Rutgers, the Mountain West Conference, Washington State, University of Alabama at Birmingham, Cal and University of Tennessee-Chattanooga.