CINCINNATI – Xavier University Athletics and its multimedia rightsholder, Learfield’s Xavier Sports Properties, officially announced today that BB&T will join the Musketeers’ corporate partner family beginning this season.
The multi-year partnership provides significant visibility for newcomer BB&T among Xavier students, faculty and entire campus community as the financial institution recently opened a branch on Montgomery Road in the University Station development. BB&Ts expansion into the Cincinnati market has been in the works since it acquired Crestview Hills-based Bank of Kentucky in June 2015.
The BB&T-Xavier Athletics’ relationship will be centered around Musketeer men’s basketball with significant exposure in the Cintas Center, online and on the Xavier radio network. “BB&T is one of the largest financial institutions in the United States and for over 140 years, we have operated under the mission to Make the World a Better Place To Live by helping our clients achieve economic success and financial security, and by making the communities in which we live and work, better places,” said Andrew Hawking, Regional President of BB&T. “We are proud to enter into this partnership with Learfield and Xavier. We believe this partnership will allow us to accelerate our investment in and around Xavier University and our new Evanston Branch on the corner of Montgomery and Dana.”
In August, BB&T hosted an event with Xavier university personnel and athletic administrators at its new Montgomery Road location in which Brian Brockhoff, BB&T senior vice president, presented a $10,000 gift to the Dean of the Business School.
“Our corporate partners are a tremendous support to this university, our programming and our student-athletes, and we can’t thank them enough for all that they do for the Musketeers,” said Athletic Director Greg Christopher. “We welcome BB&T to our family of corporate supporters and are extremely grateful for their commitment. It’s going to be a great season.”
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to Xavier, it manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies.