DANBURY, Conn. – The Eastern College Athletic Conference (ECAC) and its rights partner, Learfield’s ECAC Sports Properties, announced today that Dual Fuel has joined the conference’s corporate partner family for the 2016-17 college athletic season.
Dual Fuel is a sports nutrition product line developed with input from elite collegiate strength and conditioning coaches providing ultimate nutrition to high-performing athletes. The brand continues to expand its product offerings, which initially feature a product range of two bars and two shakes made with premium ingredients and two types of protein. The NCAA-compliant products contain a protein blend that aids athletes in muscle building and fuels muscle recovery after exercise.
“We are excited to welcome Dual Fuel as an official partner of the ECAC,” said Interim Commissioner and Chief Financial Officer John Rollins. “Dual Fuel’s commitment to supporting student-athletes mirrors the ECAC’s, and we look forward to helping them fuel ECAC student-athletes with premium, NCAA-compliant sports nutrition products.”
As an official partner of the ECAC, Dual Fuel will have the ability to participate in marketing and advertising initiatives, engage with ECAC member institutions, and have a significant digital presence onECACsports.com. Additionally, Dual Fuel will serve as a Bowl Game Presenting Sponsor at the ECAC DIII Football Fest and will partner at other ECAC championship events during the 2016-17 season.
“We’re seeing the Dual Fuel product range gain momentum among top athletes across the country, and we are glad to support the ECAC as its official partner. This will give some of the most skilled college players up and down the East Coast access to the nutritional fuel they need for peak performance,” said Brian Kagen, Executive Vice President & Chief Marketing Officer for Medifast, parent company for the Dual Fuel product line.
Additional partner benefits for Dual Fuel include a significant presence at the Indoor and Outdoor ECAC/IC4A Track and Field Championships to be held at Boston University (March 3-5) and Princeton University (May 12-14), respectively. The sports nutrition brand will also have exposure at the league’s special events including the ECAC Honors Dinner, ECAC Football Awards Dinner and ECAC Hall of Fame Gala.
The Dual Fuel product line consists of the Double Chocolate Crisp Bar and Peanut Butter Fudge Bar, and the ready-to-drink Vanilla Blast Shake and Chocolate Milkshake. The company is a dedicated supporter of The V Foundation for Cancer Research, with a portion of the proceeds going directly to the organization. According to Dual Fuel Vice President, Kyle Sweeney, “This partnership with the ECAC is special to us because these products were specifically designed to support this type of high-level athlete through optimal nutrition – everything they need and nothing they don’t”.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to the ECAC, manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies.
About the ECAC
In the 77 years since its inception, the ECAC has emerged as the nation’s largest Conference, ranging in location from Maine to Georgia, and westerly to Missouri. In 2015-16, the ECAC hosted nearly 100 championships in men’s and women’s sports as the sponsors of over 5,800 varsity teams and 111,000 student-athletes. For more information, visit www.ecacsports.com.
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