LEARFIELD PARTNER, ECAC, LAUNCHES NEW WEBSITE WITH LEARFIELD CO. SIDEARM SPORTS
DANBURY, Conn. – The Eastern College Athletic Conference (ECAC) has today launched the all-new ECACSports.com, beginning a multi-year partnership with SIDEARM Sports to become the conference’s website and content management provider.
The multiyear agreement includes a complete redesign of the ECAC website, highlighted by improved user experience and readability across all platforms. The new ECACSports.com features an innovative adaptive design and layout that automatically adjusts the presentation to fit the user’s device.
“We are thrilled to partner with SIDEARM Sports for the launch of the new ECACSports.com,” said John Rollins, ECAC associate vice president and chief financial officer. “SIDEARM has proven itself time and again to be the industry leader in collegiate athletics web solutions. SIDEARM’s features will enable us to deliver engaging, multimedia content around our numerous championships and special events, helping us better serve our member-institutions.
The site’s cleaner, better-defined layout will also allow fans, coaches and student-athletes alike to access information quickly and efficiently, from leagues and championships to special events and awards programs. Fans will also enjoy the new “ECAC Social Hub,” a social media portal that allows fans to receive regular updates on ECAC news and events right on the ECACSports.com homepage.
“SIDEARM Sports is thrilled to have the opportunity to work with the Eastern Collegiate Athletic Conference on their new website. The ECAC is in a class all by itself as it crosses all three Divisions in so many sports. The fact that the ECAC is also a Learfield partner makes it even more exciting,” said Jeffrey Rubin, CEO of SIDEARM Sports. “I hope the members and fans of the ECAC enjoy many of the new and innovative features on the website including, the social hub and streaming portal.”
“The collegiate partners SIDEARM Sports represents have been extremely happy with the company’s offerings and level of service provided,” said Keith Bradshaw, vice president for Learfield, which acquired SIDEARM Sports two years ago this month. “There’s no doubt we’re elated to have SIDEARM in the Learfield family and anticipate that the ECAC, its members and fans will also enjoy the conference’s new look and online features.”
New Features Include:
• Cleaner, more responsive site
• Mobile and tablet optimization
• New “ECAC Social Hub” integrates all ECAC social channels into ECACSports.com, including Twitter, Facebook, YouTube and Instagram
• Well-defined navigation making it easier to find information such as news, championship schedules and membership benefits
• Ability to stream championship and special events directly from ECACSports.com
As a leader in collegiate athletic web solutions, SIDEARM Sports provides the software and technology that powers more than 840 websites, mobile applications, live stats, social presence and video streaming for its school and conference partners. To learn more about the company’s capabilities and its complete collegiate portfolio, visit www.sidearmsports.com.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. For more about Learfield’s history, businesses and career opportunities, visit www.learfieldsports.com.
ABOUT THE ECAC
In the 76 years since its inception, the Eastern College Athletic Conference (ECAC) has emerged as the nation’s largest Conference. The ECAC has grown considerably from its charter membership of 58, boasting over 300 member schools in Divisions I, II and III, ranging in location from Maine to Georgia, and westerly to Missouri. In the 2015-16 academic year, the ECAC will host nearly 100 championships in 32 men’s and women’s sports as the sponsors of over 5,800 varsity teams and 111,000 male and female Players. For more information, visit www.ecacsports.com.
Stay updated on the latest news, championships and more by connecting with the ECAC on Facebook (ECACSports), Twitter (@ECACSports) and Instagram (@ECACSports).