PLANO, Texas – Learfield continues its strategic growth plan to drive digital innovation, the collegiate marketer today announces the addition of Senior Vice President-Digital Media Scott Carlis. He will assume leadership of Learfield’s overall digital strategy and expansion of products and solutions for its collegiate partners, which includes bringing together three vital areas of the company’s current digital structure –Digital Operations (Plano, Texas headquarters); SIDEARM Sports (its digital platform company in Syracuse, NY) and Digital Sponsorship and Advertising Sales (housed in Chicago), which is being consolidated and organized under one umbrella. Carlis will be reporting to both Learfield Chief Revenue Officer Andy Rawlings and Learfield Chief Operating Officer Marc Jenkins.
Carlis joins Learfield from AEG Global Partnerships, where he served nearly five years as vice president of digital, social media and marketing, overseeing multi-platform programs and execution of these related assets for global partners and sponsors of the prominent sports and entertainment company. Prior to AEG, Carlis held numerous leadership positions in the content world, including most recently as executive director of marketing and brand development at GQ.
“Scott is extremely talented and will be a tremendous asset for us as we continue to provide best-in-class digital offerings and solutions for our partners,” said Rawlings.
“This area will continue to evolve and expand its importance to our partners, and we know Scott will make sure we are at the forefront of the digital media space, a significant and invaluable component of fan engagement and interaction,” added Jenkins.
“I’m thrilled to join a progressive, forward-thinking company like Learfield, and I appreciate the opportunity to share my experiences and knowledge in digital with a terrific organization that represents an outstanding umbrella of collegiate brands,” said Carlis. “It’s no secret that college sports has passionate, loyal fans and we have a phenomenal opportunity to help our partners craft their narratives through innovative digital messaging to build deeper, emotional connections that resonate with their core audiences. Learfield understands the importance of digital now and moving forward. I’m incredibly excited to be part of the leadership team to help drive this initiative.”
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies. In February, the collegiate marketer also acquired social media agency Think Social. For more about Learfield’s history, businesses and career opportunities, visit www.learfieldsports.com.