INDIANAPOLIS — Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is working with Chirpify and Fanatics to launch a social media campaign for its partner schools to capitalize on the excitement of post-season basketball.
Utilizing Chirpify’s social media marketing automation platform, fans cheering on their team via Twitter and Instagram that include a specific hashtag will receive direct messages with a link to receive $5 off of purchases of $25 or more on Fanatics.com. The Chirpify platform will allow schools and Learfield Licensing to incentivize sharing, automate conversions and increase subscribers for individual schools. The program also provides the ability to analyze the program’s performance and the level of fan engagement during the entire post-season.
Incentives such as season ticket packages and select licensed merchandise will also be rewarded to various fan bases across multiple school-specific channels. Custom social media graphics were created by Learfield Licensing’s marketing team to help promote the campaign through the tournament.
Learfield acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield, which has a deep presence in the college athletics landscape. The company manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.