ECAC-Tshirt-FrontDANBURY, Conn. – The Eastern College Athletic Conference (ECAC) and ECAC Sports Properties announced today a new partnership with ViewSPORT, an innovative fitness apparel line.

The partnership includes promotional rights to use the ECAC logo and trademarks, along with event marketing surrounding the ECAC Division III Football Championships, November 20 – 22. ViewSPORT will be designated as the presenting sponsor for the commemorative t-shirts given to each participating student athlete.

The ViewSPORT apparel line is focused on motivating athletes to get the most from their fitness efforts through patent-pending sweat activated technology revealing a design that is only apparent once sweat comes in contact with the fabric. The technology can even be customized for a team specific message to appear.

According to Ben Wood, inventor of the technology, “Everyone needs that extra push, that psychological boost that will help them get through their workout. To get in shape for the season, you need any motivation you can get, and ViewSPORT will help you get that boost and the results you want.”

“ViewSPORT is a great addition to our partner line-up for the ECAC and we are looking forward to working with them on this sponsorship,” said ECAC Sports Properties General Manager Devin Berg. “They provide a fun and unique product line to the athletic and fitness world and we think they are a great fit to support the conference championships and bowl games.”

To learn more about the ViewSPORT technology and apparel, visit

ECAC Sports Properties is one of nearly 120 collegiate properties represented by Learfield Sports, which titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Learfield’s college partners also have access to licensing and trademark consulting, concessions and hospitality services, digital platform expertise, venue signage and technology systems and professional ticket sales through its owned and operated companies. For more, visit          

About ViewSPORT

ViewSPORT’s mission is to help motivate people to live healthier and more active lives by providing a fun way to visibly measure their hard work. ViewSPORT’s fitness apparel utilizes sweat-activated technology to inspire athletes to train harder

About the ECAC

In the 76 years since its inception, the Eastern College Athletic Conference (ECAC) has emerged as the nation’s largest Conference. The ECAC has grown considerably from its charter membership of 58, boasting over 300 member schools in Divisions I, II and III, ranging in location from Maine to Georgia, and westerly to Missouri.  In the 2015-16 academic year, the ECAC will host nearly 100 championships in 32 men’s and women’s sports as the sponsors of over 5,800 varsity teams and 111,000 male and female athletes. For more information, visit