CEDAR FALLS, Iowa – The University of Northern Iowa Athletics and Learfield Sports’ Panther Sports Properties, its exclusive multimedia rights holder, announced today they have entered into an agreement to partner with iWireless.
The multi-year agreement is the first time the Urbandale, Iowa-based company and UNI have partnered together for a corporate sponsorship, focusing their marketing efforts on extending the iWireless brand to reach all of their Iowa customers. The partnership focuses on maximum exposure for iWireless through venue signage, radio commercial spots and on-site activation aiming to connect directly with UNI fans.
“iWireless is proud and excited to sponsor UNI Athletics. Our partnership will help us reach the customers and communities that we serve in Iowa, including UNI students, alumni and fans. We look forward to supporting and sharing in UNI’s success over the next three years,” said Craven Shumaker, President and CEO of iWireless.
“We are certainly excited about entering into this strategic partnership with such a great Iowa company,” said University of Northern Iowa Director of Athletics Troy Dannen. “iWireless is a well-known brand throughout the state and we look forward to working together.”
Panther Sports Properties is a property of Learfield Sports. Learfield manages multimedia rights and sponsorship for more than 100 collegiate properties. In its four decades, the company has developed trusted, long-term relationships with some of the most revered institutions and associations in the world of collegiate athletics and it titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. For more information about its history, collegiate portfolio, owned and operated businesses and job opportunities, visit www.learfieldsports.com.
iWireless is a leading regional wireless communications provider serving Iowa, western Illinois, and eastern Nebraska. Founded in 1997 and headquartered in Urbandale, iWireless is owned by T-Mobile USA and Iowa Network Services (a consortium of Iowa Independent Telecommunications Companies). iWireless has over 250 full service company stores and authorized dealers and offers customers access to the world’s largest and fastest wireless voice and data network. For more information on iWireless, visit www.iwireless.com. With questions, contact Samara Thoreson at (515) 258-7519 or firstname.lastname@example.org.