SAN FRANCISCO, Calif. – Phizzle, a provider of engagement automation software that is revolutionizing how fans experience sports, entertainment and consumer brands, today announced a strategic partnership with SIDEARM Sports, the leader in collegiate athletic web solutions. The Phizzle and SIDEARM Sports partnership leverages digital and enterprise software technologies to drive fan engagement, through SMS.

185584_phizzle_logo_lgThe partnership with Phizzle enables SIDEARM Sports the opportunity to deliver, to more than 800 colleges and universities across North America, automated SMS campaigns. The Phizzle Platform delivers over 180 features and functionality, including built in TCPA compliance protocol for sweepstakes, promotions, personalized scoring alerts and player stats.

“We specifically pursued Phizzle as our partner to deliver a sophisticated, best-in-breed platform‎ designed to foster fan engagement through SMS,” said Jeff Rubin, president and CEO of SIDEARM Sports, a Learfield Sports company. “Phizzle has a highly engaging partnership with Learfield, representing roughly 100 college properties, so we’ve been working together on some level and been very impressed.” sidearm-sports

“Being chosen as the engagement automation partner to SIDEARM Sports validates Phizzle as a leading technology provider for collegiate sports,” stated Ben Davis, Phizzle’s CEO. “Fans want, at a minimum, three things: to be connected, to feel engaged and to be recognized. This partnership is a reflection of SIDEARM Sports’ dedication and commitment to providing its collegiate athletic customer base with the next generation of digital marketing tools specifically designed to deliver real business value.”

About Phizzle Phizzle’s engagement automation software is revolutionizing how fans experience sports, entertainment and consumer brands. The Phizzle Platform uses relevant data sources to holistically understand each customer’s behavior, identify unique marketing opportunities, and automate engagement to tap into fans’ specific interests and desires.

With Phizzle, both legacy and real-time customer data are removed from historically fragmented silos into a single unified data warehouse. Robust and dynamic 360-degree fan profiles are constructed and used to drive real-time multi-channel engagement campaigns. Data-driven automation provides both marketing operational efficiencies and highly customizable campaign design. Phizzle delivers scalable and secure technology built for marketers for the specific purpose of engagement automation. Please visit Phizzle at or call 1-877-PHIZZLE (744-9953). Like us on Facebook at and follow us on Twitter @phizzle.

About SIDEARM Sports:
SIDEARM Sports is a leader in collegiate athletic digital solutions, for more 800 colleges/universities across North America. SIDEARM offers its clients an easy-to-use interface, allowing schools to customize their content streams and digital presence.Notable clients include University of Texas, University of Kansas and Syracuse University, as well as the American Athletic Conference, the Sun Belt Conference and the Southland Conference. For more information, visit