PLANO, Texas – Learfield Sports recently appointed general managers to lead its respective, locally based entities that directly support seven of its nearly 100 collegiate properties – Marquette, Colorado State, Penn, Sacramento State, Northwestern, Boise State and Colorado. These individuals manage a staff, oversee the expansive rights relationship and serve as the primary liaison between Learfield and the athletic department.
Brad Harrison, general manager for Learfield’s Marquette Sports Properties, most recently served six years in the same capacity for Learfield’s Tiger Sports Properties entity at the University of Memphis.
Dani Beliniski was promoted from associate general manager to general manager for Learfield’s Rams Sports Properties at Colorado State. She joined the property in 2012 from the University of Arizona selling at the property level as well.
Eric Taylor joins Learfield’s Penn Quakers Sports Properties as general manager from AlliedBarton Security Systems, where he was the client value expert and security consultant. Prior that that, he owned his own sales and leadership company for 14 years.
Tatia Benkonvich, general manager for Learfield’s Hornets Sports Properties at Sacramento State, previously served as a senior account executive for Learfield’s Fighting Illini Sports Properties representing the University of Illinois. Her prior sports marketing experience in Sacramento also includes working for Maloof Sports & Entertainment as corporate sales manager.
Ryan Connors, now general manager for Learfield’s Northwestern Sports Properties, was serving over four years as the property’s account development executive.
Joey King was promoted from associate general manager to general manager for Learfield’s Bronco Sports Properties representing Boise State. He joined Learfield in 2006 and also has served as account executive for its University of Iowa and University of Tulsa properties.
Lance Gerlach moved into the general manager position for Learfield’s Buffalo Sports Properties representing the University of Colorado. He served two years as the entity’s manager of business development, and before that, three years as senior account executive. He has previously served as general manager for Learfield’s Bulldog Sports Properties in support of Fresno State Athletics as well.
The company’s rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Learfield has prominence in all of the major conferences and titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield Sports also offers its partners with professional concessions and ticket sales, licensing and trademark consulting and digital platform expertise through its owned companies. To learn more about its history, businesses and job opportunities, please visit learfieldsports.com.