PLANO, Texas – Learfield Sports appointed veteran sports marketer Steve Tucker general manager for Army Sports Properties, the company’s West Point, N.Y.-based entity and multimedia rights holder for the Army Athletic Association. Additionally, Brendan Jobin has been promoted from sponsorship coordinator to account executive, joining Account Executive Andrew Theokas.
Tucker joins Army Sports Properties from Learfield’s Penn State Sports Properties entity, where he served nearly four years as manager, business development spearheading corporate partnerships in support of the Nittany Lions. Prior to that, he was with Plum TV in New York City and FOX Cable Sports (SPEED Channel, FSN, FOX Soccer Channel and Fuel TV) based primarily in Chicago. At FOX, he was responsible for commercial advertising and multi-platform sponsorship sales for NASCAR, Big 12 and PAC 10 football, as well as for ACC and PAC 10 basketball. His additional experience includes advertising sales for Raycom Sports. A Michigan State alum, Tucker began his career in advertising with Turner Entertainment Networks (TBS & TNT) in New York City.
“Steve is a true professional and qualified leader for our Army Sports Properties team. He will be a great fit as we move forward in our relationship with Army Athletic Director Boo Corrigan, and proudly represent Army in the marketplace,” said Learfield Sports’ Vice President Pam Batalis. “Steve replaces former GM Mike McCollum who was promoted to Vice President in the West Region.”
Jobin served as Army Sports Properties’ sponsorship coordinator for eight months prior to his account executive promotion. In addition to previously serving as an Army football marketing intern, Jobin has been a game day promotions intern with the Hudson Valley Renegades and sports marketing intern for West Virginia University, his alma mater.
Learfield Sports represents nearly 100 collegiate properties nationwide and recently signed an agreement to remain Army’s sole multimedia rights holder through the 2018-19 season. Learfield Sports’ rich history includes four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. The company has prominence in all of the major conferences and titles the prestigious Learfield Sports Directors’ Cup. For more, visit www.learfieldsports.com.