Best Western Named Official Hotel Partner of the Patriot League
Partnership enhances opportunities for Patriot League fans and schools
CENTER VALLEY, Pa. – The Patriot League and Patriot League Sports Properties have tabbed Best Western as the Official Hotel partner of the Patriot League and presenting sponsor of www.patriotleague.org, it was announced Thursday.
“Our overall goal is to deliver an enjoyable, relaxing place for our guests to call home while they travel,” said Best Western Manager of Strategic Partnerships, Leslie Powell. “Patriot League fans are coming from all over to support their teams and our objective with this partnership is to provide that home away from home while they cheer on their team.”
The partnership between Best Western and the Patriot League provides Patriot League fans with a hotel brand they know and trust, while continuing to strengthen the brand’s relationship with the League’s fans, alumni and opponents. As part of the sponsorship agreement, Best Western will be featured in digital assets on the Patriot League website, television commercials, in-venue signage, print materials and on-site promotions. The partnership will also integrate an affinity program, assisting Best Western with business during Patriot League championship events.
“We are excited about this partnership with Best Western and the opportunity it provides us to support Patriot League fans and member institutions,” said Patriot League Executive Director, Carolyn Schlie Femovich. “We strive to always provide the best for our student-athletes, alumni and fans, and this partnership will allow us to continue to accomplish that goal.”
Patriot League Sports Properties is a property of Learfield Sports, which manages the multimedia rights for nearly 100 collegiate institutions, conferences and associations and is in its seventh year as title sponsor of the Learfield Sports Directors’ Cup. For more information about the company, its collegiate portfolio and the Learfield Sports Directors Cup, visit www.learfieldsports.com
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty percent of Best Western hotels worldwide won TripAdvisor Certificate of Excellence awards for customer satisfaction.
ABOUT PATRIOT LEAGUE
The Patriot League continually demonstrates that student-athletes can excel at both academics and athletics without sacrificing its high standards. The Patriot League’s athletic success is achieved while its member institutions remain committed to its founding principle of admitting and graduating student-athletes that are academically representative of their class. Participation in athletics at Patriot League institutions is viewed as an important component of a well-rounded education.