Partnership Originated July 2010 as First-Ever for the Broncos
BOISE, Idaho – Following the vote of approval by the Idaho State Board of Education, Boise State University will extend its relationship with Learfield Sports through 2025.
Learfield Sports has been Boise State Athletics’ only comprehensive multimedia rights holder and marketing partner in school history, with the initial relationship commencing July 1, 2010. The new term extends through the 2024-25 athletic season, with all aspects of the strategic rights agreement managed by Learfield’s local entity, Bronco Sports Properties.
“We are very appreciative of the partnership we have with Learfield Sports and the effect this extension will have regarding our long terms goals within the athletic department,” said Boise State Director of Athletics Mark Coyle. “The over $40 million in guaranteed revenue from this new agreement will help us continue to provide a first-class experience for our student-athletes.”
Dan Hawley oversees Learfield’s Boise-based Bronco Sports Properties as general manager, working closely with Coyle and the entire athletics administration on a daily basis. With Boise State, Learfield manages the individual multimedia rights for nine of the 12 Mountain West member schools, and has sole oversight of the marketing and sponsorship initiatives for the conference itself. Other MW members in Learfield’s portfolio include Colorado State, Fresno State, Nevada, New Mexico, San Diego State, Utah State, San Jose State and Wyoming.
“Boise State has an incredibly loyal fan base and outstanding brand,” said Greg Brown, Learfield President and CEO. “We’re excited to continue working with Mark and his team, and want to thank President Dr. Kustra for his support. We promise to continue being a trusted partner that helps grow the Bronco brand statewide and on a national level.”
Bronco Sports Properties is a property of Learfield Sports, which manages the multimedia rights for nearly 100 collegiate properties and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. For more about the company, its 40-year history and comprehensive portfolio, visit learfieldsports.com.