Following its successful Seats for Soldiers fan-funded ticket giveaway, IMG Learfield Ticket Solutions, with the help of many generous college sports fans, will be offering thousands of deserving young people a chance to attend college basketball games this season.

Through Hoops for the Holidays up to 20,000 youngsters will be attending various college Men’s and Women’s games beginning Dec. 15th until December 31st.

Hoops for the Holidays, began at the University of Tennessee in November, 2011. Fans purchased for donation 5,500 Men’s and Women’s Basketball tickets to youth in the Knoxville Community and surrounding areas served by organizations such as Big Brothers/Big Sisters, Boys and Girls Club and the East Tennessee Children’s Hospital.

The program has now expanded to 13 IMG Learfield Ticket Solution School Partners: Akron, Arkansas, Duke, Florida, Georgia State, NC State, Northern Iowa, Oklahoma, South Carolina, Tennessee, Temple, Tulsa and Wyoming.

In addition to the organizations named above, tickets will go to youth served by Emerald Youth Foundation, Ronald McDonald House, United Way, local children’s hospitals, and YMCA and YWCA.

“It’s very rewarding to give back to youngsters who might not otherwise have had an opportunity to attend a world-class sporting event,” said AJ Arem, Regional Manager, Southeast IMG Learfield Ticket Solutions. “Through the support of many generous fans, our hope is to brighten these kids’ holidays through college basketball.”

With the tremendous community support from fans at IMG Learfield schools, the goal is to donate 20,000 college hoops tickets this holiday season.

Fans wishing to support various schools’ Holiday For Hoops efforts can click on these links:

University of Arkansas (Code: HOLIDAYS)
Georgia State University
North Carolina State University (Code: holidayhoops)
University of Northern Iowa (Code: HOOPS)
University of Tennessee
University of Tulsa


Initially launched in January, 2011 as IMG College Ticket Solutions, and strengthened by a merger in April 2012, IMG Learfield Ticket Solutions provides schools a professional sales force to increase ticket sales. Either working from within the athletic department or from the national sales center in Winston-Salem, North Carolina, this privatized tickets solution is designed to increase attendance and revenues generated from athletic events as well as choice and convenience when fans purchase tickets.

While more Americans purchase tickets to college athletics events than any other sport – each year more than 100 million fans attend events – the overall ticket marketplace is increasingly competitive, and like many other businesses, affected by the economic downturn.

IMG Learfield Ticket Solutions, which is led by VP and Managing Director Matt DiFebo, offers schools complete ticket sales and customized revenue solutions ranging from consulting to comprehensive outsourcing.

Current partners include: Air Force, University of Akron, University of Arkansas, Auburn University, University of Colorado, Boston College, Duke University, University of Florida, Georgia State University, North Carolina State University, University of Oklahoma, Penn State University, University of Richmond, San Jose State University, University of Nevada-Las Vegas, Northern Iowa University, University of California-Davis, University of Pittsburgh, University of South Carolina, University of South Florida, Temple University, University of Tennessee, University of Texas-San Antonio, University of Texas at El Paso, University of Tulsa, and Utah State University, University of Wyoming.

For more information, please visit or contact Russ Dean at