PLANO, Texas – Collegiate marketer Learfield Sports announced today that Branden Miller has been named senior director, digital sales for the national sales team. He will relocate to the Chicago office to work alongside Executive Vice President, National Sales Roy Seinfeld to maximize the company’s momentum and focus in digital offerings.
This is a newly created position as Learfield’s marked growth in the digital space on a corporate level and among its more than 50 collegiate partners has driven the need for this position to serve as a bridge between national, regional and local advertisers and the company. Miller has been with Learfield Sports since 2005, with the last three years as general manager of MVC Sports Properties, Learfield’s entity representing the Missouri Valley Conference and its corporate partner platform. Before that, he served in sales and marketing roles with Mizzou Sports Properties, Learfield Sports’ entity managing the exclusive athletic multimedia rights for the University of Missouri.
“Our digital and content offerings have skyrocketed, and we felt like the best way to serve our collegiate partners and corporate partners looking to better understand what’s available and how these products can best be utilized, was to dedicate a specific person to this effort,” said Seinfeld, who oversees Learfield’s entire national sales efforts. “Branden is extremely knowledgeable in this space and has the ability to brilliantly explain to brands the unprecedented benefits of a new media campaign for reaching their objectives. We’re pleased to have him on the national sales team and know he’ll be an asset.”
“We’ve made great strides in the digital space with the successful roll out of mobile apps like our Big Ten Connect basketball and COLLEGE FOOTBALL 2GO, in addition to identifying companies like Think Social and LiveU as Preferred Solution Providers in our new PSP program,” said Joe Ferreira, Learfield Sports’ senior vice president and chief content officer. “With that foundation and our growth potential on a national scale, it was imperative we bring Branden into this role to provide excellent counsel to national advertisers on connecting their brands with college sports fans via digital content and platforms.”
Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations and titles the Learfield Sports Directors’ Cup with co-founders NACDA and USA Today. Its exclusive sports programming reaches more than 56 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. To learn more about Learfield’s 40-year history, comprehensive collegiate portfolio, and involvement with collegiate ticketing or concessions, visit www.learfieldsports.com.