BOWLING GREEN ATHLETICS ROLLS OUT BRANDED FOOTBALL EQUIPMENT TRUCK TO TRAVEL CROSS-COUNTRY
Bowling Green, Ohio – Bowling Green Athletics and its multimedia rights holder, Falcon Sports Properties, today introduce The Premium Group as the “Official Logistics Provider of Falcon Football” through 2016.
The Toledo-based full service logistics company will have exclusive rights to transporting BGSU Football via a truck and trailer to all away games. Both vehicles are fully branded to bolster the Falcons’ visibility across Ohio and the country while traveling to Bowling Green’s away games. When not on the road, the trailor will be a staple display on campus. In addition to vehicle presence, The Premium Group will receive in-game videoboard recognition at all football and basketball games, website exposure and rights to use marks and logo. Branded truck and video can be seen here.
“The Premium Group is very excited to be in a partnership with BGSU Falcon Football and the whole Bowling Green State University family,” Premium Group President Dave Swartz said. “To be selected as ‘Official Logistics Provider of Falcon Football’ is truly an honor for our organization. We look forward to the venture.”
“I’d like to thank Dave Swartz and the Premium Group for this partnership in support of BGSU Athletics,” Director of Athletics Chris Kingston said. “This equipment truck is a rolling billboard for the University and the Athletics Department, making us more visible around the country. While it provides us with tremendous functional value, the truck looks great and provides a glimpse of what Gameday at BG is like.”
Falcon Sports Properties is a property of Learfield Sports, which manages multimedia rights and sponsorship for more than 50 collegiate institutions and associations and titles the prestigious Learfield Sports Directors’ Cup. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Its exclusive sports programming reaches more than 50 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. To learn more about Learfield’s 40-year history and collegiate portfolio, visit www.learfieldsports.com.