Weis Markets (NYSE: WMK) today announced it will donate $22,000 to the Penn State Hershey Center for the Protection of Children, established in 2011 to help prevent child abuse, improve reporting of suspected abuse and provide comprehensive care to children who have experienced abuse. Under the “Touchdowns for Children” campaign, every Nittany Lion touchdown earned $500 from Weis for the duration of the regular 2012 season. Proceeds will go towards funding targeted research, treatment and education at the center.
Weis Markets has been a corporate partner of Penn State Athletics for nearly a decade and works directly with Penn State Sports Properties, a property of Learfield Sports and the multimedia rights holder for Penn State Athletics.
“We’re proud to partner with the Penn State Hershey Center for the Protection of Children and to support a vital program designed to prevent and detect child abuse while offering aid and assistance to victims and their families,” said Brian Holt, vice president of marketing for Weis Markets. “As a company that gives back to the communities it serves, we have a longstanding history of supporting local hunger organizations and community-based health care programs benefiting children.”
“Weis Markets has been a tremendous supporter of Penn State, and the Touchdowns for Children initiative is just another example of this,” said Dave Joyner, Penn State University’s acting athletic director. “We thank them for this steadfast commitment and commend them on the donation of $22,000 to the Penn State Hershey Center for the Protection of Children.”
“We are honored that Weis Markets chose to support our efforts to improve the detection, treatment, and prevention of child abuse,” said Dr. Benjamin H. Levi, director of Penn State Hershey Center for the Protection of Children. “Making a real and lasting impact on this pervasive problem will require a concerted effort and the collaboration of many community partners. Weis has demonstrated a clear, resounding commitment to do its part with its Touchdowns for Children campaign.”
About Weis Markets
Celebrating its 100th year, Weis Markets, Inc. (NYSE: WMK), founded in 1912, is a Mid Atlantic food retailer operating 162 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia. For more information, please visit: WeisMarkets.com or Facebook.com/WeisMarkets.