Outsourced Ticketing Business Has Driven More than $33 Million in Ticket-Related Revenue to Schools
IMG Learfield Ticket Solutions has brought on a new group of general managers leading efforts to enhance athletic ticket sales for a host of new school partners.
Now with 22 partners, IMG Learfield Ticketing Solutions sells more tickets to university athletic events than any other outsource ticket sales company. Five of these schools have passed the $1 million mark in additional ticket revenues, and two, Tennessee and Penn State – have surpassed $3 million in new revenue. Since IMG entered the ticketing business on January 1, 2011, the ticketing business has generated $33.6 million in ticket revenues to schools.
The new general managers are:
- Wes England, Auburn University: Wes was most recently Director of Inside Sales at the Florida Panthers. England spent eight years with the NHL club in several sales management roles.
- Carly Venick, NC State: Venick was previously Inside Sales Manager with Pacers Sports and Entertainment (Indiana Pacers NBA, Indiana Fever WNBA).
- Zach Ziler, University of Arkansas: Ziler, a graduate of the University of Arkansas Sam M. Walton College of Business, most recently served as VP of Sales and Fan Relations with the minor league baseball franchise Normal Cornbelters (Normal, IL).
“We’re thrilled with the number and quality of partners IMG Learfield Ticket Solutions has added in the past year and a half, but we’re most proud of the execution and unprecedented results delivered for our partners,” said Matt DiFebo, VP and Managing Director Matt DiFebo, IMG Learfield Ticket Solutions. “We continue to invest significant resources and effort to hire the best possible talent who serve each partner’s best interests to deliver sales and customer service at the highest possible levels.”
About IMG Learfield Ticket Solutions
Initially launched in January of 2011 as IMG College Ticket Solutions, and strengthened by a merger in March 2012, IMG Learfield Ticket Solutions provides colleges a professional sales force to maximize ticket sales. Either working from within the athletic department or from the national sales center in Winston-Salem, N.C., this privatized ticket solution increases attendance and revenues generated from athletic events as well as choice and convenience when fans purchase tickets. Led by VP and Managing Director Matt DiFebo, IMG Learfield Ticket Solutions offers colleges a ticket sales and customized revenue solution ranging from consulting to comprehensive outsourcing. Current partners include: University of Akron, Appalachian State University, University of California, Davis, Duke University, Georgia State University, UNC Greensboro, University of Nevada Las Vegas, Penn State University, University of Richmond, San Jose State University, University of Texas at San Antonio, University of South Florida, Syracuse University, University of Tennessee, Temple University, Troy University, and University of Texas El Paso. For more information, please visit www.imglearfieldticketsolutions.com or contact Chris Bain at chris.bain@imglearfield.com.