The source for this article is

NEW YORK, NY. (Nov. 18, 2011) – Special Spectators, along with Crimson Tide Sports Marketing, will provide a full game day experience for kids battling life threatening illnesses at the University of Alabama’s final home football game of the 2011 season.

This Saturday marks the Crimson Tide’s inaugural game day event affiliation with Special Spectators, a non-profit organization in existence solely to create magical days for seriously ill children and their families at sporting events across the U.S.

At this year’s event, select youngsters from Children’s of Alabama in Birmingham will be fully immersed into everything Crimson Tide football. They will arrive at Bryant-Denny Stadium about three hours before kick-off, enjoy a one-of-a-kind tailgate party featuring visits from the Alabama cheerleaders and Big Al, enjoy a private tour of the stadium, visit the field to watch Nick Saban’s squad during pre-game drills and be introduced to over 100,000 Alabama fans during a stadium announcement before heading to their seats.

“We’re extremely excited to be teaming with Crimson Tide Sports Marketing in hosting our first game-day event at Alabama, one of the country’s premiere college football programs,” said Blake Rockwell, Special Spectators’ founder and executive director. “To these children and parents, every aspect of our game-day experience is truly memorable and we can’t thank the University of Alabama Athletic Department and Crimson Tide Sports Marketing enough for allowing us to provide this special access. It means so much to all the attendees.”

Learfield Sports, Alabama Athletics’ multimedia rights holder, also is a Special Spectators’ partner and has been involved in securing additional 2011 college football game-day experiences through November at other Learfield Sports’ properties including Penn State, Wisconsin, Colorado, Oklahoma, Kansas State and Oklahoma State.

Since its inception, Special Spectators has hosted approximately 6,300 seriously ill children, parents and siblings at about 200 games. Through collegiate partners, its mission is to provide tickets to games and design robust days filled with special surprises and experiences in and around the stadium that are not accessible to most fans. Special Spectators is designed to create fun for the entire family and provide a pause from the difficulties they face battling a loved one’s illness – effectively making time stand still for one unforgettable, immersive and utterly joyful weekend. The organization is focused on doing this all over the country, all season long.

Crimson Tide Sports Marketing, Learfield Sports’ locally based entity handles the marketing and media rights including signage, sponsorship, radio, television, event marketing and official athletic website advertising.

Learfield Sports manages the multimedia and sponsorship rights for more than 50 collegiate institutions, conferences and associations, and titles the Learfield Sports Directors’ Cup in conjunction with award co-founders NACDA and USA Today.

To learn more about Special Spectators, visit