LEARFIELD SPORTS TO HOST FIRST-EVER COLLEGE SPORTS DIGITAL MEDIA SUMMIT

LEARFIELD SPORTS TO HOST FIRST-EVER COLLEGE SPORTS DIGITAL MEDIA SUMMIT

Plano, TX (March 17, 2011) – Learfield Sports is hosting a College Sports Digital Media Summit on April 5 in its Dallas headquarters. This is the first event of its kind dedicated to college sports.

This private event for Learfield’s partner schools and conferences is aimed at the Marketing AD types and SID types who publish the content on team and conference web sites, Facebook, Twitter, YouTube, LinkedIn and mobile channels. “These are the content publishers and they ultimately impact our ability to create long-term value and generate revenue by selling sponsorships, tickets, merchandise, concessions and fundraising on these channels,” comments Kirk Berridge, VP Digital Media, Learfield Sports.

Alabama, Miami, Penn State, Purdue, Indiana, Clemson, Mississippi State, Kansas State, Colorado, Stanford, Minnesota, Big Ten Network, and Missouri Valley Conference include some of the registered schools and conferences. Sponsors include CBSSports.com College Network, Cross MediaWorks, FanDrive Media, NeuLion, Vitrue and Wildfire Interactive.

Learfield has conducted audits on schools and conferences’ Facebook, Twitter, YouTube, LinkedIn and mobile channels and plans to share those findings, discuss best practices, and hear from experts in a working session environment.

“This summit will be a real working session,” added Berridge. “We have created a workbook, and each school and conference will do some preparation with us in advance. Their current challenges will be revealed and discussed one-by-one, along with the opportunities they identify and want to accomplish. We will use this as the basis to further advise them and help them deepen, and in some cases, develop, their social media and mobile strategies.”

Learfield Sports also titles the Learfield Sports Directors’ Cup in conjunction with award co-founders NACDA and USA Today. Additionally, it is the operating unit of Learfield Communications, Inc., which first partnered with flagship sports property Mizzou in 1975. For more information about its history and comprehensive collegiate portfolio, visit learfieldsports.com.

Posted on Thursday, March 17, 2011