LASEP SECURES SIX ADDITIONAL PARTNERS, TOTALING MORE THAN $48.5 MILLION IN SPONSORSHIP AGREEMENTS
New agreements with Local Kentucky and Indiana Ford Dealers, Vivid Impact Company, Yale Kentuckiana, Inc., Cintas, Tennant Company and the Kentucky Office of Highway Safety
Louisville, KY (September 13, 2010) – Louisville Arena Sports and Entertainment Properties (LASEP) announced today the addition of six new partners for the KFC Yum! Center, bringing total sponsorships to more than $48.5 million. LASEP is the locally based entity of Learfield Sports and is the exclusive marketer for the KFC Yum! Center.
LASEP was pleased to announce the following new sponsors at today’s Louisville Arena Authority Board of Directors Meeting:
Local Kentucky and Indiana Ford Dealers, exclusive domestic automobiles and trucks, will sponsor the Kentucky Athletic Hall of Fame inside the KFC Yum! Center. The Kentucky Athletic Hall of Fame will honor the accomplishments of Kentucky athletes with displays on the Second and Third Street sides of the Main Concourse. Ford will also have exclusive rights to showcase its automobiles and trucks in the interior of the facility and on the Plaza.
Vivid Impact Company has been named the “Official Printer” of the KFC Yum! Center. As part of its agreement, Vivid Impact Company will be featured on signage in the inner bowl of the facility.
Cintas has been named the “Official Uniform Provider” of the KFC Yum! Center.
Yale Kentuckiana, Inc. (YKI) is the “Official Provider of Lift Trucks and Material Handling Equipment” and will be featured on signs in the concourse area.
Tennant Company will have prominent displays through the electronic messaging system of the KFC Yum! Center.
The Kentucky Office of Highway Safety has agreed to inner bowl signage.
“We are so pleased with the addition of six new partners to the KFC Yum! Center,” said Jim Host, Chairman of the Louisville Arena Authority. “And the fact that we’ve secured more than $48.5 million in sponsorships demonstrates the enthusiasm for this facility and the hard work of LASEP.”
“We are constantly building community relationships with various companies that allows them to be part of this new, state of the art facility,” said Lynn Saltzman, General Manager of LASEP. “We are thrilled to welcome these new partners on board.”
The City of Louisville, as well as the entire Kentuckiana area, have partnered with Ford Motor Company and its dealers since the early 1900s,” said Kevin Collins, chairman for the Ford Regional Advertising Group. “The relationship has fostered incredible growth and prosperity for both the community and Ford. Therefore, it benefits the long heritage of the relationship that Ford and its dealers support our community’s newest “jewel” the KFC Yum! Center. By investing as the Center’s Automotive Brand Sponsor, we continue with Ford and its dealer’s commitment to our community and to our many loyal customers for decades to come.”
“Branding and communications are at the heart of what makes Vivid Impact a leader in commercial printing and marketing solutions,” said Greg Buchheit, CEO of Vivid Impact. “What better way to enhance our own brand than to partner with the new KFC Yum! Center. It’s a once in a lifetime opportunity we just could not pass up.”
For more information, visit www.arenaauthority.com.
Posted on Monday, September 13, 2010