DAVIS, Calif. – UC Davis Athletics announced today a new relationship with Molson Coors Beverage Company, providing for the brand to be an official partner and the exclusive domestic beer provider of the Aggies through the 2023-24 season.
Notably, this marks Molson Coors’ first NorCal college football sponsorship within the last five years. The Aggies’ agreement was secured on behalf of the university by LEARFIELD’s UC Davis Sports Properties, its exclusive multimedia rightsholder which manages all athletics sponsorships.
“We’re excited to bring Molson Coors into our Aggie corporate partner family,” said UC Davis Director of Athletics Rocko DeLuca. “While we are always looking at ways to enhance the gameday experience for fans, we don’t take lightly the fact that UC Davis Athletics strongly encourages our fans of legal drinking age to consume responsibly. Molson Coors shares our same values, and we welcome them to our Aggie community.”