Learfield Intercollegiate Fan Pulse Report

Pandemic Trends and the Evolution of Fan Behavior

 

Learfield’s first Intercollegiate Fan Pulse Report examines the influence and effects of COVID-19 on fan behavior, looking specifically at the 2021 college football season. In the report you will learn about:

Empty Football Stadium

COVID-19 IMPACT

The impact of the pandemic on college football viewership and attendance in 2021.

Fans with a Phone

DIGITAL ACCELERATION

The emergence of digital acceleration to engage and connect with fans.

Fans In Stands

MARKET SHIFTS

The trends in fan demographics across age, income, and live event attendance.