SIU ATHLETICS, MASSIE DENTAL OF CARBONDALE ANNOUNCE PARTNERSHIP
SIU School of Dental Medicine Graduates Lead Practice, Enhancing Connection
CARBONDALE, Ill. – Massie Dental becomes the Salukis’ newest corporate partner this season as announced today by Southern Illinois University Athletics and its multimedia rightsholder, Learfield’s Saluki Sports Properties.
The multi-year partnership marks a first for Massie Dental, which makes its first foray into collegiate sports sponsorship, while at the same time leverages the doctors’ deep affinity for SIU. Both practicing dentists, Dr. Dan Massie and Dr. Geoffrey Partlow, are graduates of the SIU School of Dental Medicine, and both grew up in Southern Illinois.
“Dr. Partlow and I are excited about creating new synergies with SIU, a special place to both of us, and making a larger connection within the community,” said Dr. Massie. “We take a lot of pride in our work, our practice and providing utmost care to our patients. We certainly hope we’ll be considered as a natural choice for Saluki alumni and fans when it comes to selecting a dental provider.”
Its brand-new university relationship calls for Massie Dental to immediately assume the designation “Official Dental Provider of SIU Athletics”. As a complement, Massie Dental will receive visibility among the SIU campus community through signage, radio, in-venue promotions and digital via the official athletics website, SIUSalukis.com.
“We’re pleased to bring Massie Dental into the Saluki corporate partner family, and we definitely appreciate their support of the hard-working student-athletes and SIU Athletics programming. Clearly they already have an innate passion for SIU, so we look forward to working together,” said Saluki Sports Properties’ General Manager Jon Ihrig.
Massie Dental, located at 200 N. Giant City Road in Carbondale, is open Monday through Friday. Details about the practice, services offered, and operating hours can be found at MassieDental.com.
In addition to SIU, Learfield manages the multimedia rights and sponsorship initiatives for nearly 130 collegiate properties nationwide. Learfield, an industry leader for more than four decades, has a deep presence in the college athletics landscape and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. The company also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.