Engage with Purpose:

Reaching Gen Z College Sports Fans


Understanding Gen Z and their motivations leads to key attributes that drive who they are as people – purpose and passion. Creating the right opportunities to reach and engage with them will foster long-term affinity with the largest, emerging generation of college sports fans.

Who is Gen Z image

Who is Gen Z?

Image of Gen Z kids hanging out

What brands do they follow?

Fan Report

How does Gen Z engage with college sports?

Download Engage with Purpose: Reaching Gen Z Fans

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