The Campus+ division drives new revenues and business partnerships specifically designed to align priority university initiatives with the corporate community. Campus+ provides a strategic process that allows partners to have deeper engagement with students, faculty, staff and alumni. Building off Learfield IMG College’s existing athletics multimedia rights relationships, Campus+ will cultivate innovative, “best-in-class” university partnerships.
Brand alignment, student-centric programs, campus impact and revenue growth are our four guiding principles for Campus+, setting the foundation for compelling relationships that unlock and grow new campus revenues and program support.
To learn more, please reach out to one of our VPs below, or read our related Campus+ news: Texas A&M, UC-Davis, Washington State, Saint Mary’s and Colorado State (naming rights); Texas A&M; NC State; CSUN and Long Beach State. SportsBusiness Journal also wrote a feature story on the long-term PNC Bank and Canon relationships we secured for the University of Louisville and the value they add across campus.
This division also manages the Learfield IMG College relationship with USA Baseball, as well as its NCAA business, which includes sales representation for the NABC and WBCA programs and serving as the exclusive licensed publisher and vendor for all official print and digital NCAA Championship programs. Coverage is provided for all 89 Division I, II & III Championships in 23 sports, recognizing the achievements of more than 400,000 student-athletes who compete in these three divisions. We also provide ticket sales to select NCAA Championship events and manage the NCAA’s trademark licensing program. This NCAA-dedicated team is based in Indianapolis and also oversees the Naismith Memorial Basketball Hall of Fame as well as its collegiate and high school ancillary events and the National Football Foundation.