Our rich history dates back to 1972, when Learfield Communications, Inc. started as a farm radio network heard over six Missouri radio stations – under its original name, Missouri Network, Inc. by co-founders Clyde Lear and Derry Brownfield. Most of the company’s heritage is documented if you’d like to read some of Clyde’s first-person recollections from the early days, we’ve collected some from his personal blog. In 1975, we ventured into sports as the radio rights distributor for the University of Missouri, a partner still today. In the years that followed, we strengthened our relationships in all aspects of our Sports and News/Ag business operations and significantly enhanced the company’s brand within the respective industries.
Much of the company’s evolution in recent years can be attributed to a robust, strategic growth plan unveiled in December 2011 that brought majority ownership investments from Shamrock Capital and Providence Equity Group. Since October 2016, the Atairos Group has been poised to direct our future growth, ensuring continued collaborations in all facets of the corporate structure to better serve our business and collegiate partners.
On Dec. 31, 2018, we entered yet a new phase as it was announced that the proposed merger of Learfield and IMG College was completed. The new company – now operating as Learfield IMG College – reflects the strengths of both companies which respectively shared deep roots in the collegiate athletics landscape. Together, the combined company is a fully integrated sports marketing and solutions platform that provides access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.
History. Growth. Evolution. Future.