Louisville Arena Sports and Entertainment

Learfield began a new era in Corporate Partnership Sales and venue naming rights when the Louisville Arena Authority┬áretained Learfield to pursue Sponsorship Sales for the new KFC Yum! Center multi-purpose Arena. The appointment marked an unprecedented move in the sports industry, where the owner and operator of a significant sports venue retains an outside company to handle the management and sales of all Arena inventory on a permanent basis. Learfield’s local team, Louisville Arena Sports & Entertainment Properties, has represented the KFC Yum! Center and overseen its corporate partnerships since before the venue opened.

Contact:

Louisville Arena Sports & Entertainment Properties c/o KFC Yum! Center, 1 Arena Plaza, Louisville, KY 40202


Bill Glenn

Vice President and General Manager

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John Penny

General Manager

P: 502-852-0858

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David Reeve

Manager - Business Development

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