by Eric Beovich | Sep 17, 2026 | Brand Partnerships, Innovation Stories
Lifestyle energy drink brand to activate across seven college campuses, bringing the energy to college students and fans across the nation DALLAS – CELSIUS®, the premium lifestyle energy drink brand, announced today an expansion of its presence in college athletics...
by [email protected] | Sep 17, 2026 | Brand Partnerships, Innovation Stories
OMAHA, Neb. – Omaha Athletics is proud to announce that Omaha-headquartered Hurrdat has signed an agreement to become the first-ever uniform patch sponsor for Maverick Volleyball. The sponsorship was facilitated through its exclusive multimedia rights holder,...
by [email protected] | Sep 16, 2026 | Brand Partnerships, Innovation Stories
LUBBOCK, Texas – Texas Tech Athletics announced today that State Farm will be featured on Red Raider football jerseys as the team debuts its recently released “Let’s Ride” uniforms against Houston on Friday, September 18. The State Farm logo will appear on the...
by [email protected] | Sep 15, 2026 | Brand Partnerships, Innovation Stories
CINCINNATI (OH) — Xavier University Athletics and its multimedia rights holder Learfield announced a uniform patch sponsorship in a unique and historic agreement with 1N5, one of the region’s leading nonprofit organizations focused on preventing suicide...
by [email protected] | Sep 15, 2026 | Brand Partnerships, Innovation Stories
NORMAN, Okla. (September 15, 2026) — The University of Oklahoma Athletics Department and Learfield’s Sooner Sports Properties announced today a new multi-year partnership with Nextep that will see the Oklahoma-based company’s branding featured on-court at Lloyd Noble...
by [email protected] | Sep 15, 2026 | Brand Partnerships, Innovation Stories
LOUISVILLE, SEPT 15 – Louisville Athletics announced today a multi-year partnership with Ripple, the leading provider of blockchain-based enterprise solutions across traditional and digital finance, bringing XRP branding to Louisville Basketball beginning this season....
