by Eric Beovich | Aug 4, 2026 | Brand Partnerships, Innovation Stories
MORGANTOWN, W.Va. – The West Virginia University Department of Intercollegiate Athletics, in conjunction with Learfield’s Mountaineer Sports Properties, has partnered with Antero Resources, West Virginia’s largest natural gas producer, for a groundbreaking, five-year...
by Eric Beovich | Jul 28, 2026 | Brand Partnerships, Innovation Stories
COLUMBUS, Ohio – Ohio State Athletics today announced a landmark partnership with JPMorganChase, uniting a global leader in education, research and athletics with the global leader in financial services. The agreement, JPMorganChase’s first in college athletics,...
by Eric Beovich | Jul 27, 2026 | Brand Partnerships, Innovation Stories
CHAMPAIGN, Ill. – The University of Illinois Division of Intercollegiate Athletics (DIA) is proud to announce the expansion of its longstanding relationship with Busey Bank, deepening a partnership rooted in more than 150 years of shared history, community impact and...
by [email protected] | Jul 22, 2026 | Brand Partnerships, Innovation Stories
Fast-growing local company inks Tulane Athletics’ largest corporate contribution NEW ORLEANS (July 22, 2026) — Tulane Athletics and American Safety, in partnership with Learfield’s Tulane Sports Properties, today announced a five-year jersey patch agreement...
by Eric Beovich | Jul 21, 2026 | Brand Partnerships, Innovation Stories
PHILADELPHIA – Drexel Athletics, Citadel Credit Union, and Learfield’s Dragons Sports Properties today announced a multi-year partnership naming Citadel the Official Credit Union of Drexel Athletics. The multi-faceted agreement will bring Citadel branding to Sam Cozen...
by [email protected] | Jul 21, 2026 | Brand Partnerships, Innovation Stories
NASHVILLE, Tenn. — SRM Concrete will become the first all-sports jersey patch partner in Vanderbilt Athletics history beginning with the 2026–27 athletic year, building on the bold partnership between cornerstones of the Nashville community. Expanding the partnership...
