by [email protected] | May 1, 2026 | Brand Partnerships, Innovation Stories
Five-year agreement is first of its kind in Sun Belt Conference, Marshall Athletics history HUNTINGTON, W.Va. – Marshall Athletics and Marshall Health Network have announced a five-year partnership through Learfield that will provide an all-sport jersey patch on every...
by [email protected] | Apr 14, 2026 | Company News, Enterprise-Wide News, Innovation Stories
Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – April 14, 2026 – TPG, a leading global...
by Eric Beovich | Apr 9, 2026 | Brand Partnerships, Innovation Stories
MEMPHIS, Tenn. – FedEx Corp. and the University of Memphis Athletics announced today that FedEx will be one of the first-ever jersey patch sponsorships, strengthening one of the most comprehensive brand collaborations in college athletics. The iconic FedEx logo will...
by Eric Beovich | Apr 6, 2026 | Brand Partnerships, Innovation Stories
Multi-year, multi-million-dollar investment becomes the largest corporate investment in program history. LARAMIE, Wyo. – Today, Wyoming Athletics announced a historic new investment from leading infrastructure company Tallgrass, marking the largest corporate...
by [email protected] | Apr 2, 2026 | Brand Partnerships, Innovation Stories
MADISON, Wis. – As part of a landmark women’s sports partnership announced in September, UW Health will now be the official jersey patch sponsor of four University of Wisconsin–Madison women’s athletic programs, making it the first jersey sponsorship dedicated...
by Eric Beovich | Mar 24, 2026 | Brand Partnerships, Innovation Stories
Michigan Athletics, Michigan Sports Properties, and Venmo Launch NIL Content Program Featuring 27 Student-Athletes ANN ARBOR, Mich. — Michigan Athletics, in partnership with Michigan Sports Properties and Venmo, has launched a first-of-its-kind Name, Image and...
