by Eric Beovich | Dec 17, 2025 | Company News, Innovation Stories
Groundbreaking Partnership Creates Best-In-Class NIL Ecosystem Growing Student-Athlete Revenue Opportunities MADISON, Wis. – The University of Wisconsin Athletic Department and Learfield’s Badger Sports Properties have announced the creation of Badger Athlete...
by Eric Beovich | Dec 11, 2025 | Brand Partnerships, Innovation Stories
HOUSTON – University of Houston Athletics and Live Life Healthy (LLH) Healthcare announced a significant multi-year partnership on Thursday that aligns two brands focused on the health and wellness of their communities. As part of the agreement, LLH Healthcare becomes...
by [email protected] | Dec 8, 2025 | Brand Partnerships, Innovation Stories
Partnership places Acesso’s logo on UNLV Football, Men’s Basketball, Women’s Basketball, and Baseball uniforms for the next five seasons. Las Vegas, NV – Dec. 8, 2025 – In a groundbreaking move ahead of the anticipated NCAA approval of corporate jersey patches,...
by Eric Beovich | Nov 25, 2025 | Brand Partnerships, Innovation Stories
SEATTLE, Wash. – A clash between two of the nation’s oldest rivals returns this Saturday as Husky Stadium in Seattle hosts the 118th playing of Washington vs. Oregon, presented by Facebook. The Huskies and Ducks first met in Eugene, Ore., in 1900 and the rivalry has...
by [email protected] | Nov 21, 2025 | Enterprise-Wide News, Innovation Stories
Texas Tech Athletics Partners LLC, the groundbreaking new business unit with Learfield, will drive revenue, enhance fan engagement and grow NIL opportunities for Texas Tech student-athletes LUBBOCK, Texas – Texas Tech Athletics and longtime partner Learfield announced...
by [email protected] | Nov 20, 2025 | Brand Partnerships, Innovation Stories
Building on the success of its football program, the audio and personal tech brand partners with elite men’s and women’s basketball players to elevate brand awareness and product visibility SAN DIEGO, Calif., Nov. 20, 2025 – JLab, leading personal technology and audio...
