by [email protected] | Jul 15, 2025 | Company News, Innovation Stories
Norman, OK – The University of Oklahoma (OU) Athletics Department and Learfield announced today that Sooner Sports Properties will now be the exclusive, centralized Name, Image and Likeness (NIL) marketing partner for Oklahoma Athletics. Sooner Sports Properties...
by Ginny Wills | Jun 30, 2025 | Company News, Innovation Stories
AUSTIN, Texas (June 30, 2025) — To optimize NIL operations and maximize opportunities for Longhorn student-athletes, Texas Athletics, in collaboration with Learfield’s Longhorn Sports Properties, today announced the launch of the Longhorn Sports Agency (LSA), a...
by Ginny Wills | Jun 30, 2025 | Company News, Innovation Stories
Athens, GA (June 30, 2025) – The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and Likeness (NIL) partnership designed to unlock new revenue-generating opportunities for UGA student-athletes amid the...
by Ginny Wills | Jun 26, 2025 | Company News, Innovation Stories
Events at over 25 programs will create premium Learfield Impact NIL content and brand opportunities for over 350 student-athletes Dallas, TX (June 26, 2025) — Learfield, the leading media and technology company powering college athletics, and Emmy Award-winning...
by Ginny Wills | Jun 25, 2025 | Company News, Innovation Stories
Three-part series on the 2025 NCAA Champions is directed by acclaimed filmmakers Matthew Hamachek and Erica Sashin DALLAS, Texas – (June 25, 2025) Today, Apple TV+ announced a new three-part docuseries featuring the legendary University of Connecticut (UConn) women’s...
by Ginny Wills | Jun 9, 2025 | Company News, Innovation Stories
Groundbreaking initiative will elevate student-athlete NIL opportunities & maximize earning potential COLUMBUS, Ohio – The Ohio State University Department of Athletics and Learfield’s Ohio State Sports Properties have announced the formation of Buckeye Sports...
