by [email protected] | Apr 2, 2026 | Brand Partnerships, Innovation Stories
MADISON, Wis. – As part of a landmark women’s sports partnership announced in September, UW Health will now be the official jersey patch sponsor of four University of Wisconsin–Madison women’s athletic programs, making it the first jersey sponsorship dedicated...
by Eric Beovich | Mar 24, 2026 | Brand Partnerships, Innovation Stories
Michigan Athletics, Michigan Sports Properties, and Venmo Launch NIL Content Program Featuring 27 Student-Athletes ANN ARBOR, Mich. — Michigan Athletics, in partnership with Michigan Sports Properties and Venmo, has launched a first-of-its-kind Name, Image and...
by Eric Beovich | Mar 19, 2026 | Brand Partnerships, Company News, Innovation Stories
Canvas Stadium to Host Groundbreaking Collegiate Team Rodeo Following Last Year’s PBR Event That Drew More Than 25,000 Fans FORT WORTH, Texas – An unforgettable evening of adrenaline and entertainment is coming to the college rodeo scene as Professional Bull Riders...
by Eric Beovich | Mar 6, 2026 | Brand Partnerships, Innovation Stories
DURHAM, N.C. – As the college basketball season rolls on and March Madness approaches, Facebook is continuing its partnership with Learfield to rally students, alumni and fans across the country to cheer on their favorite college teams. The collaboration spans 10...
by [email protected] | Mar 4, 2026 | Brand Partnerships, Innovation Stories
Expanded partnership reinforces shared commitment to community, students, and nutritious protein Springdale, AR.–(March 4, 2026) — Tyson Foods and the University of Arkansas Department of Intercollegiate Athletics announced today an expanded partnership,...
by Eric Beovich | Feb 27, 2026 | Brand Partnerships, Innovation Stories
MANHATTAN, Kan. (Feb. 27, 2026) – Kansas State Athletics and K-State Sports Properties announced today a new partnership with WTC Fiber that is built for always-on visibility and local connectivity. The multi-year partnership is highlighted by premium on-field logo...
