Lifestyle energy drink brand to activate across seven college campuses, bringing the energy to college students and fans across the nation
DALLAS – CELSIUS®, the premium lifestyle energy drink brand, announced today an expansion of its presence in college athletics through its partnership with Learfield, designed to deliver its refreshing energy drinks to the most passionate fans in sports through comprehensive brand visibility and interactive fan engagement.
Through the enhanced partnership with Learfield, the leading media and technology company powering college athletics, CELSIUS will now activate across three new athletic programs – University of Louisville, University of Texas and Vanderbilt University – and will enter year four in its athletic sponsorships with the U.S. Air Force Academy, University of Colorado Boulder, University of Oregon, and University of Washington.
CELSIUS first announced its partnership with Learfield in 2023 and has since leveraged the platform to show up meaningfully across college athletics, including football and basketball game days, over the past three seasons. Through the expanded partnership, CELSIUS will broaden its presence across the seven athletic departments, with increased visibility in women’s and Olympic sports, including volleyball, baseball, softball and hockey.
“The collegiate space continues to be an important platform for CELSIUS energy drinks to connect with more athletes and fans,” said Giancarlo Morena, VP of Sports & Entertainment at CELSIUS. “Our expanded partnership with Learfield allows us to build on the momentum we’ve created over the past three seasons while extending our presence across more campuses, teams and sports – we’re excited to bring the CELSIUS brand to these communities in even more meaningful ways.”
Each of the seven participating schools will host activations in the Fan Fest on select game days, creating a presence across several of college football’s biggest stages while creating new opportunities for the brand to engage fans before kickoff.
Select CELSIUS On Campus Fan Fest Activations
- Air Force – Sep. 12 vs. North Dakota State, Oct. 31 vs. UConn
- Colorado – Oct. 3 vs. Texas Tech, Nov. 13 vs. Houston
- Louisville – Sep. 19 vs. SMU, Nov. 21 vs. Pitt
- Oregon – Sep. 19 vs. Portland State, Nov. 14 vs. Michigan
- Texas – Sep. 12 vs. Ohio State, Oct. 24 vs. Ole Miss, Nov. 21 vs. Arkansas
- Vanderbilt – Oct. 10 vs. Ole Miss, Nov. 28 vs. Tennessee
- Washington – Sep. 26 vs. Minnesota, Oct. 9 vs. Iowa
“We’re thrilled to continue building on the foundation established in the first three years of our relationship by bringing new fanbases into the fold through the addition of Louisville, Texas and Vanderbilt and the expansion into Olympic sports,” said Shawn Hegan, Executive Vice President of Global Partnerships at Learfield. “We look forward to enhancing their authentic connection with the passionate fans that consume college sports.”
In addition to the expanded partnership with Learfield, CELSIUS recently announced its NSF Certified for Sport® certification, as well as its 2026 student-athlete influencer roster with four college football standouts: Michigan quarterback Bryce Underwood, Oregon quarterback Dante Moore, Ohio State wide receiver Chris Henry Jr., and Texas wide receiver Cam Coleman. The brand also signed on as the Official Energy Drink Sponsor of ESPN’s College GameDay, bringing CELSIUS to college football’s biggest stage and connecting with fans throughout the traditions, rivalries and moments that define each Saturday.
The agreement with CELSIUS was facilitated by Learfield’s Corporate Partnerships team, which delivers brand partnerships to over 140 properties nationwide.
About CELSIUS
CELSIUS is a premium, functional energy beverage brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO.™ mantra, CELSIUS provides refreshing, zero-sugar energy for people on the move – from athletes to everyday achievers. CELSIUS is a trademark owned by Celsius Holdings, Inc.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.