by [email protected] | May 15, 2026 | Brand Partnerships, Innovation Stories
MISSOULA – The playing surface at Washington-Grizzly Stadium will receive a replacement and upgrade this summer that will see Missoula’s own Montana Knife Company (MKC) become a permanent on-field logo sponsor. The University of Montana Athletic Department and...
by [email protected] | May 1, 2026 | Brand Partnerships, Innovation Stories
Five-year agreement is first of its kind in Sun Belt Conference, Marshall Athletics history HUNTINGTON, W.Va. – Marshall Athletics and Marshall Health Network have announced a five-year partnership through Learfield that will provide an all-sport jersey patch on every...
by Eric Beovich | Apr 9, 2026 | Brand Partnerships, Innovation Stories
MEMPHIS, Tenn. – FedEx Corp. and the University of Memphis Athletics announced today that FedEx will be one of the first-ever jersey patch sponsorships, strengthening one of the most comprehensive brand collaborations in college athletics. The iconic FedEx logo will...
by Eric Beovich | Apr 6, 2026 | Brand Partnerships, Innovation Stories
Multi-year, multi-million-dollar investment becomes the largest corporate investment in program history. LARAMIE, Wyo. – Today, Wyoming Athletics announced a historic new investment from leading infrastructure company Tallgrass, marking the largest corporate...
by [email protected] | Apr 2, 2026 | Brand Partnerships
TUSCALOOSA, Ala. (April 2, 2026) – Crimson Tide Sports Marketing (CTSM), in partnership with AVO (Digital Brands Group), announced the launch of Tide Fest, which will take place on Saturday, April 18 from 1:30-5 p.m. CT on The University of Alabama Quad in front of...
by [email protected] | Apr 2, 2026 | Brand Partnerships, Innovation Stories
MADISON, Wis. – As part of a landmark women’s sports partnership announced in September, UW Health will now be the official jersey patch sponsor of four University of Wisconsin–Madison women’s athletic programs, making it the first jersey sponsorship dedicated...
