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University of Tennessee Athletics, The Vol Network, and Gray Media Stations Sign  Game-Changing Television Partnership

University of Tennessee Athletics, The Vol Network, and Gray Media Stations Sign Game-Changing Television Partnership

by [email protected] | Jul 18, 2025 | Brand Partnerships

Atlanta, Georgia – July 18, 2025 – University of Tennessee Athletics, the Vol Network, and Gray Media announced today a first of its kind agreement with WVLT in Knoxville, WSMV in Nashville, and WMC in Memphis naming them as the Official Television Stations of...
LLH Healthcare Secures the Naming Rights of The Advantage Center at The University of Alabama

LLH Healthcare Secures the Naming Rights of The Advantage Center at The University of Alabama

by Eric Beovich | Jul 17, 2025 | Brand Partnerships

Becomes the official employee benefits partner of Alabama Athletics and Yea Alabama TUSCALOOSA, Ala. – Alabama Athletics and Yea Alabama are excited to announce a new, multi-year partnership with LLH Healthcare, allowing the Birmingham, Alabama based company to obtain...
StorageMart Named Title Sponsor of Border Showdown Rivalry Across All Sports

StorageMart Named Title Sponsor of Border Showdown Rivalry Across All Sports

by Eric Beovich | Jul 10, 2025 | Brand Partnerships

Fan vote to determine new logo to be featured in all Missouri-Kansas matchups COLUMBIA, Mo. – The historic Border Showdown rivalry series has a new title sponsor in StorageMart, who signed on in a multi-year deal to present head-to-head meetings between Missouri and...
BOK Financial Named the Official Banking Partner of Colorado Athletics

BOK Financial Named the Official Banking Partner of Colorado Athletics

by Ginny Wills | Jun 25, 2025 | Brand Partnerships

Becomes first club level naming rights partner inside Folsom Field BOULDER, Colo. – Colorado Athletics and Buffalo Sports Properties have secured a new partnership with BOK Financial, introducing the top 25 financial services company as the “Official Banking Partner...
Sutter Health and Cal Athletics Extend Sponsorship Through 2031

Sutter Health and Cal Athletics Extend Sponsorship Through 2031

by Ginny Wills | Jun 24, 2025 | Brand Partnerships

Northern Calif. — Sutter Health is proud to announce the long-term renewal of its sponsorship of Cal Athletics and Cal Bear Sports Properties, extending its role as the Exclusive Healthcare Partner through the 2030–2031 academic year. This renewed commitment builds on...
Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season

Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season

by Ginny Wills | Jun 3, 2025 | Brand Partnerships, Innovation Stories

4-part docuseries to feature four key position groups for the Tide’s 2025 campaign TUSCALOOSA, Ala. (June 3, 2025) – Following a highly successful series debut in 2024, Alabama Athletics along with the Emmy Award-winning Learfield Studios team and athletics multimedia...
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Recent News

  • University of Tennessee Athletics, The Vol Network, and Gray Media Stations Sign Game-Changing Television Partnership
  • LLH Healthcare Secures the Naming Rights of The Advantage Center at The University of Alabama
  • Iowa Athletics, Learfield Ink Multi-Year Renewal to Continue Nearly 40-year Relationship
  • Tulane Athletics Extends Radio Partnership with Cumulus Media
  • Learfield’s Sooner Sports Properties Named Exclusive NIL Partner for Oklahoma Athletics to Boost NIL Dealmaking for Student-Athletes
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