by Eric Beovich | Apr 9, 2026 | Brand Partnerships, Innovation Stories
MEMPHIS, Tenn. – FedEx Corp. and the University of Memphis Athletics announced today that FedEx will be one of the first-ever jersey patch sponsorships, strengthening one of the most comprehensive brand collaborations in college athletics. The iconic FedEx logo will...
by Eric Beovich | Apr 9, 2026 | Company News
LEWISBURG, Pa. – Bucknell University Athletics and Learfield announced today a long-term extension to their lucrative multimedia rights and revenue generation partnership through the 2033-34 athletics season. The two parties have worked together since 2014, with the...
by Eric Beovich | Apr 6, 2026 | Brand Partnerships, Innovation Stories
Multi-year, multi-million-dollar investment becomes the largest corporate investment in program history. LARAMIE, Wyo. – Today, Wyoming Athletics announced a historic new investment from leading infrastructure company Tallgrass, marking the largest corporate...
by Eric Beovich | Mar 24, 2026 | Brand Partnerships, Innovation Stories
Michigan Athletics, Michigan Sports Properties, and Venmo Launch NIL Content Program Featuring 27 Student-Athletes ANN ARBOR, Mich. — Michigan Athletics, in partnership with Michigan Sports Properties and Venmo, has launched a first-of-its-kind Name, Image and...
by Eric Beovich | Mar 19, 2026 | Brand Partnerships, Company News, Innovation Stories
Canvas Stadium to Host Groundbreaking Collegiate Team Rodeo Following Last Year’s PBR Event That Drew More Than 25,000 Fans FORT WORTH, Texas – An unforgettable evening of adrenaline and entertainment is coming to the college rodeo scene as Professional Bull Riders...
