by Eric Beovich | Jan 5, 2026 | Brand Partnerships
MORGANTOWN, W. Va. – Subaru of Morgantown, Ford Lincoln of Morgantown and Chrysler Dodge Jeep Ram Fiat of Morgantown announced today a new 4-year partnership with West Virginia Athletics and Mountaineer Sports Properties. The partnership, running through the...
by Eric Beovich | Dec 18, 2025 | Company News
25-year industry veteran to lead business development and partnership solutions for the Trojans LOS ANGELES – Learfield and USC Athletics announced today that 25-year industry veteran Wayne Guymon has been named the Vice President & General Manager of the new...
by Eric Beovich | Dec 17, 2025 | Company News, Innovation Stories
Groundbreaking Partnership Creates Best-In-Class NIL Ecosystem Growing Student-Athlete Revenue Opportunities MADISON, Wis. – The University of Wisconsin Athletic Department and Learfield’s Badger Sports Properties have announced the creation of Badger Athlete...
by Eric Beovich | Dec 11, 2025 | Brand Partnerships, Innovation Stories
HOUSTON – University of Houston Athletics and Live Life Healthy (LLH) Healthcare announced a significant multi-year partnership on Thursday that aligns two brands focused on the health and wellness of their communities. As part of the agreement, LLH Healthcare becomes...
by Eric Beovich | Dec 10, 2025 | Brand Partnerships
SOUTH ORANGE, N.J. – Seton Hall Athletics and Jersey Girl Brewing announced today the creation of Pirates Gold, a co-branded craft beer celebrating Seton Hall Athletics and benefitting Pirate student athletes, in partnership with Seton Hall Sports Properties. Pirates...
