OMAHA, Neb. – Omaha Athletics is proud to announce that Omaha-headquartered Hurrdat has signed an agreement to become the first-ever uniform patch sponsor for Maverick Volleyball. The sponsorship was facilitated through its exclusive multimedia rights holder, Learfield’s Omaha Sports Properties.
“We are incredibly appreciative of Hurrdat’s continued investment in Omaha Athletics and their willingness to grow alongside our organization,” Vice Chancellor / Director of Athletics Adrian Dowell said. “As a homegrown Omaha company with a strong connection to sports and our community, Hurrdat is a natural fit to become the first jersey patch partner in Maverick Volleyball history. This partnership is another example of how we can creatively leverage the strength of the Omaha business community to generate meaningful resources that directly support Maverick student-athletes and sport programs.”
Founded in 2010, Hurrdat is an Omaha-based family of companies spanning marketing, media, hospitality, technology and more. With deep roots in Nebraska, Hurrdat brings together businesses and people through a shared commitment to growth, creativity and community.
“Omaha is our home, and we’re proud to invest in the people and programs that make this community special,” said Bill Hipsher of Hurrdat. “This partnership is an opportunity to support Maverick student-athletes, help Omaha Volleyball build on its success and bring our community together around a program we’re proud to stand behind.”
The patch will be featured prominently on every Omaha Volleyball jersey for the rest of the season.
“We’re excited to continue unlocking new centerpiece sponsorship opportunities for our partners through Omaha Athletics,” said Meghan Heinchon, Executive Vice President of Sports Properties at Learfield. “This first-ever volleyball jersey partnership gives Hurrdat a prominent and authentic way to connect with Maverick fans, while delivering valuable resources to Omaha Athletics and its student-athletes.”
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
About Hurrdat
Hurrdat is a vertically integrated business ecosystem headquartered in Omaha, Nebraska. Hurrdat’s operating companies include Hurrdat Marketing; Hurrdat Media, whose networks include Hurrdat ONE, Hurrdat Sports, Hail Varsity, NEBpreps and Hurrdat Entertainment; Hurrdat Sports Bar & Grill; Hurrdat Innovations; Hurrdat Brand Goods; Lukas Partners; and Canary & Coal. For more information, visit Hurrdat.com.