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University of Texas Athletics Names Verdadero Tequila the Official Tequila of the Longhorns

University of Texas Athletics Names Verdadero Tequila the Official Tequila of the Longhorns

by [email protected] | Jul 30, 2026 | Brand Partnerships

The multiyear sponsorship is highlighted by branded premium hospitality areas to connect with Texas fans. AUSTIN, Texas (July 30, 2026)—Building on a commitment to deliver premium game day experiences and engagement opportunities for Longhorns fans, Texas Athletics...
Elise Woodward Named Washington Football Radio Play-By-Play Host

Elise Woodward Named Washington Football Radio Play-By-Play Host

by [email protected] | Jul 28, 2026 | Company News

SEATTLE – University of Washington Athletics and Learfield’s Huskies Sports Properties announce the hiring of Elise Woodward as the new radio play-by-play voice of Husky Football. Woodward moves up to the booth after more than two decades of reporting on Husky...
Learfield and Adventure 33 Join Forces to Shape the Future of Audio Distribution

Learfield and Adventure 33 Join Forces to Shape the Future of Audio Distribution

by [email protected] | Jul 27, 2026 | Company News

DALLAS, TX (July 27, 2026) – Learfield, the leading media and technology company powering college athletics, today announced a strategic partnership with Adventure 33 to launch Prism, a first-of-its-kind distribution platform built to power Learfield’s...
Tulane Athletics Names American Safety as First Jersey Patch Partner for Green Wave Baseball and Volleyball

Tulane Athletics Names American Safety as First Jersey Patch Partner for Green Wave Baseball and Volleyball

by [email protected] | Jul 22, 2026 | Brand Partnerships, Innovation Stories

Fast-growing local company inks Tulane Athletics’ largest corporate contribution  NEW ORLEANS (July 22, 2026) — Tulane Athletics and American Safety, in partnership with Learfield’s Tulane Sports Properties, today announced a five-year jersey patch agreement...
Vanderbilt Athletics and SRM Concrete Expand Foundational Partnership with  All-Sports Jersey Patch

Vanderbilt Athletics and SRM Concrete Expand Foundational Partnership with All-Sports Jersey Patch

by [email protected] | Jul 21, 2026 | Brand Partnerships, Innovation Stories

NASHVILLE, Tenn. — SRM Concrete will become the first all-sports jersey patch partner in Vanderbilt Athletics history beginning with the 2026–27 athletic year, building on the bold partnership between cornerstones of the Nashville community. Expanding the partnership...
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Recent News

  • WVU Athletics and Learfield Partner With Antero For Jersey Patch
  • University of Texas Athletics Names Verdadero Tequila the Official Tequila of the Longhorns
  • Elise Woodward Named Washington Football Radio Play-By-Play Host
  • Ohio State Athletics and JPMorganChase Announce Landmark Partnership
  • Learfield and Adventure 33 Join Forces to Shape the Future of Audio Distribution
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