LUBBOCK, Texas – Texas Tech Athletics announced today that State Farm will be featured on Red Raider football jerseys as the team debuts its recently released “Let’s Ride” uniforms against Houston on Friday, September 18.
The State Farm logo will appear on the specialty jersey that was created in collaboration with adidas and Red Raider alum, and longtime State Farm ambassador, Patrick Mahomes. The all-black uniform features red accents and incorporates Mahomes’ signature Gladiator logo into the design. The jersey placement adds State Farm branding to one of the most visible elements of the Red Raiders’ game-day presentation.
“State Farm is the perfect brand to further enhance the debut of our ‘Let’s Ride’ uniforms from adidas and its Patrick Mahomes brand,” Texas Tech Director of Athletics Kirby Hocutt said. “We look forward to celebrating this partnership Friday night in front of a sold-out Galaxy Stadium and a nationally-televised audience on FOX.”
First introduced in 2024, the Mahomes Strategy collection has become a way for Texas Tech to celebrate Mahomes’ legacy and his continued connection to the program, with each iteration bringing elements of his personal brand and Red Raider roots to the field.
“It’s pretty special seeing Texas Tech, adidas, and State Farm all come together with my Gladiator logo on this uniform,” said Mahomes. “There’s a lot of history and meaning behind the ‘Let’s Ride’ uniform design, and I’m excited to help bring these partners together to share it with Red Raider fans and put it on the field this week.”
Set for a 7 p.m. CT kickoff, the game will air nationally on FOX as part of the network’s 2026 Friday night slate, which features marquee games from across the Big 12 and other conferences. The conference opener between the defending Big 12 champions and Houston is expected to draw millions of viewers nationally in addition to more than 60,000 fans in a sold-out Galaxy Stadium, providing significant visibility for the Red Raiders and State Farm on the “Let’s Ride” jersey.
“Patrick’s connection to Texas Tech is such an important part of his story, so this felt like a natural way to bring our partnership with him to life,” said Kristyn Cook, Chief Agency, Sales & Marketing Officer at State Farm. “The ‘Let’s Ride’ uniform creates a unique moment to celebrate that connection and show up alongside Patrick in a place that means a lot to him and his fans.”
“State Farm is a trusted partner to Learfield and our university partners, and we value the opportunity to continue growing our relationship across college sports,” said Shawn Hegan, Learfield Executive Vice President, Global Partnerships. “We’re proud to work alongside State Farm and Texas Tech to create programs that connect the brand with Red Raider fans and bring the partnership to life in new ways.”
As an official game sponsor, State Farm will have a presence across Red Raider Football and Galaxy Stadium through in-game features, branding and “Let’s Ride” video content on social media. The jersey patch agreement was facilitated by Texas Tech Athletics Partners, the local Learfield team and exclusive multimedia rights holder that oversees all sponsorship agreements on behalf of Texas Tech Athletics.
About Texas Tech Athletics
The Texas Tech athletics department boasts 17 intercollegiate programs as part of the Big 12 Conference. Located in Lubbock, Texas, with an enrollment of more than 45,000 students, Texas Tech is considered one of the nation’s premier athletics programs with a rabid fan base to match. Texas Tech ranks among the all-time leaders in college football history with 43 all-time bowl appearances and has made four recent trips to the Men’s College World Series, was the NCAA Men’s Basketball National Runner-Up in 2019, the NCAA Softball National Runner-Up in 2025 and 2026 and has national championships in both women’s basketball and men’s track and field. Notable alumni include three-time Super Bowl MVP Patrick Mahomes II as well as Olympic gold medalist Sherryl Swoopes, Pro Football Hall of Fame inductee Zach Thomas, World Series Champion infielder Josh Jung (Texas Rangers) and current PGA Tour standout Ludvig Åberg. For more information, please visit TexasTech.com or follow via Facebook, X, Instagram or YouTube.
About State Farm®:
For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm Mutual Automobile Insurance Company and its affiliates are the largest providers of auto and home insurance combined in the United States. Its more than 19,200 agent offices and over 62,000 employees serve over 96 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 32 on the 2025 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.