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Learfield and the Alumni Association of the University of Michigan Announce Sponsorship and Advertising Partnership

Learfield and the Alumni Association of the University of Michigan Announce Sponsorship and Advertising Partnership

by Eric Beovich | Nov 18, 2025 | Company News

Innovative Agreement Expands Revenue Opportunities to Support Alumni Engagement ANN ARBOR, Mich. – The Alumni Association of the University of Michigan and Learfield today announced an integrated partnership in which Learfield will represent the Alumni Association for...
University of Vermont Athletics and Learfield Announce 10-Year Partnership Renewal with Expanded Integrated Services

University of Vermont Athletics and Learfield Announce 10-Year Partnership Renewal with Expanded Integrated Services

by [email protected] | Nov 13, 2025 | Company News, Enterprise-Wide News

BURLINGTON, Vt. (November 13, 2025) — The University of Vermont Athletics (UVM) and Learfield, the media and technology company powering college athletics, today announced a 10-year renewal of their long-term partnership. Through Vermont Sports Properties, Learfield...
Army West Point Athletics and Learfield Commit to 10-Year Renewal of Multimedia Rights Partnership

Army West Point Athletics and Learfield Commit to 10-Year Renewal of Multimedia Rights Partnership

by Eric Beovich | Nov 5, 2025 | Company News

WEST POINT, N.Y. – Army West Point Athletics and Learfield announced today a 10-year partnership renewal, maintaining the national leader in revenue generation and fan engagement’s role as the United States Military Academy’s exclusive athletics multimedia rights...
University of Texas Athletics Introduces Innovative “Texas & Os” Talk Show Featuring Longhorn Student-Athletes

University of Texas Athletics Introduces Innovative “Texas & Os” Talk Show Featuring Longhorn Student-Athletes

by Eric Beovich | Oct 29, 2025 | Company News, Innovation Stories

The first of its kind syndicated show provides statewide platform for fans to get to know student-athletes AUSTIN, Texas (October 29, 2025) – Texas Athletics announced today the launch of “Texas & Os,” a first of its kind syndicated talk show featuring engaging...
Iowa State and Learfield Enter New Era of College Athletics with Partnership Extension Through 2038

Iowa State and Learfield Enter New Era of College Athletics with Partnership Extension Through 2038

by Eric Beovich | Oct 9, 2025 | Company News

Cyclones to capitalize on innovative revenue generation and NIL strategies AMES, Iowa – Iowa State Athletics and Learfield, the media and technology company powering college athletics, are set to enter the new age of college athletics with a transformative long-term...
Bryan Meadows Returns to Cal Bears Sports Properties as General Manager

Bryan Meadows Returns to Cal Bears Sports Properties as General Manager

by Eric Beovich | Sep 30, 2025 | Company News

BERKELEY, Calif. – Learfield, the exclusive multimedia rights holder for Cal Athletics, announced today that Bryan Meadows has been appointed General Manager of its locally based team, Cal Bears Sports Properties. In his return to Cal Bears Sports Properties, where he...
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Recent News

  • Learfield and the Alumni Association of the University of Michigan Announce Sponsorship and Advertising Partnership
  • Wyoming Announces Ramos Law as First On-Field Logo Sponsor at War Memorial Stadium
  • Cal Athletics ExpanLearfield NIL Impact Services with Addition of Dedicated Content Producer
  • University of Vermont Athletics and Learfield Announce 10-Year Partnership Renewal with Expanded Integrated Services
  • Iowa Athletics and Learfield Expand NIL Program to Drive Continued Growth
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