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Iowa Athletics, Learfield Ink Multi-Year Renewal to Continue Nearly 40-year Relationship

Iowa Athletics, Learfield Ink Multi-Year Renewal to Continue Nearly 40-year Relationship

by Eric Beovich | Jul 17, 2025 | Company News

Partnership to drive innovative revenue generation solutions and leverage Learfield Impact to enhance student-athlete NIL opportunities IOWA CITY, Iowa – Iowa Athletics and Learfield, the media and technology company powering college athletics, announced today a...
Tulane Athletics Extends Radio Partnership with Cumulus Media

Tulane Athletics Extends Radio Partnership with Cumulus Media

by Eric Beovich | Jul 16, 2025 | Company News

Green Wave Football and Men’s Basketball Moving to 106.7 The Ticket – KKND FM NEW ORLEANS, La. – Tulane University Athletics and its exclusive multimedia rights holder, Tulane Sports Properties, have signed a multi-year extension with Cumulus Media New Orleans to...
Learfield’s Sooner Sports Properties Named Exclusive NIL Partner for Oklahoma Athletics to Boost NIL Dealmaking for Student-Athletes

Learfield’s Sooner Sports Properties Named Exclusive NIL Partner for Oklahoma Athletics to Boost NIL Dealmaking for Student-Athletes

by [email protected] | Jul 15, 2025 | Company News, Innovation Stories

Norman, OK – The University of Oklahoma (OU) Athletics Department and Learfield announced today that Sooner Sports Properties will now be the exclusive, centralized Name, Image and Likeness (NIL) marketing partner for Oklahoma Athletics. Sooner Sports Properties...
Learfield Announces Brendan Lynch as President of Paciolan

Learfield Announces Brendan Lynch as President of Paciolan

by [email protected] | Jul 9, 2025 | Company News

Irvine, CA – (July 9) – Paciolan today named Brendan Lynch, a strategic ticketing and digital-commerce leader, as President to spearhead the company’s next phase of growth and innovation. Lynch brings over 25 years of experience in ticketing, strategy, and digital...
Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership

Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership

by [email protected] | Jul 8, 2025 | Company News

Partnership Represents an Innovative Model to Maximize Revenue Generation and NIL Growth Opportunities for Illini Student-Athletes Leveraging Learfield Impact NIL Services Champaign, IL. (July 8, 2025) – The University of Illinois Division of Intercollegiate Athletics...
Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services

Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services

by Ginny Wills | Jun 30, 2025 | Company News, Innovation Stories

AUSTIN, Texas (June 30, 2025) — To optimize NIL operations and maximize opportunities for Longhorn student-athletes, Texas Athletics, in collaboration with Learfield’s Longhorn Sports Properties, today announced the launch of the Longhorn Sports Agency (LSA), a...
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Recent News

  • University of Tennessee Athletics, The Vol Network, and Gray Media Stations Sign Game-Changing Television Partnership
  • LLH Healthcare Secures the Naming Rights of The Advantage Center at The University of Alabama
  • Iowa Athletics, Learfield Ink Multi-Year Renewal to Continue Nearly 40-year Relationship
  • Tulane Athletics Extends Radio Partnership with Cumulus Media
  • Learfield’s Sooner Sports Properties Named Exclusive NIL Partner for Oklahoma Athletics to Boost NIL Dealmaking for Student-Athletes
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