by Eric Beovich | Aug 31, 2026 | Company News, Innovation Stories
DALLAS (Aug. 31, 2026) – SIDEARM Sports, the industry-leading digital fan engagement platform provider in college athletics, announced today an exclusive partnership with AI-based sports experience marketplace LivXp. Through the collaboration, LivXp’s experiential...
by [email protected] | Aug 25, 2026 | Company News
Learfield, the media and technology company powering college athletics, is now accepting applications for the 12th annual Learfield EDGE Academy. Interested individuals can apply online [here]. Held in partnership with the Minority Opportunities Athletic Association...
by Eric Beovich | Aug 18, 2026 | Company News
PRORODEO Partnerships will serve as the commercial engine for over 700 sanctioned rodeos nationwide COLORADO SPRINGS, Colo. & DALLAS, Texas — The Professional Rodeo Cowboys Association (PRCA) and Learfield today announced the launch of PRORODEO Partnerships, a new...
by [email protected] | Jul 28, 2026 | Company News
SEATTLE – University of Washington Athletics and Learfield’s Huskies Sports Properties announce the hiring of Elise Woodward as the new radio play-by-play voice of Husky Football. Woodward moves up to the booth after more than two decades of reporting on Husky...
by [email protected] | Jul 27, 2026 | Company News
DALLAS, TX (July 27, 2026) – Learfield, the leading media and technology company powering college athletics, today announced a strategic partnership with Adventure 33 to launch Prism, a first-of-its-kind distribution platform built to power Learfield’s...
by Eric Beovich | Jul 22, 2026 | Company News, Enterprise-Wide News
STATESBORO, Ga. – Georgia Southern Athletics and Learfield, the leading media and technology company powering college athletics, announced today a 10-year extension to their longstanding relationship that dates back over a decade. In addition to seeing Georgia...
