by [email protected] | Apr 24, 2026 | Company News, Enterprise-Wide News
OMAHA, Neb. – The University of Nebraska at Omaha (UNO) announces that Omaha Athletics and Learfield, the leading media and technology company powering college athletics, today announced a 10-year renewal of their long-term partnership. Through Omaha Sports...
by [email protected] | Apr 14, 2026 | Company News, Enterprise-Wide News, Innovation Stories
Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – April 14, 2026 – TPG, a leading global...
by Eric Beovich | Apr 9, 2026 | Company News
LEWISBURG, Pa. – Bucknell University Athletics and Learfield announced today a long-term extension to their lucrative multimedia rights and revenue generation partnership through the 2033-34 athletics season. The two parties have worked together since 2014, with the...
by Eric Beovich | Mar 19, 2026 | Brand Partnerships, Company News, Innovation Stories
Canvas Stadium to Host Groundbreaking Collegiate Team Rodeo Following Last Year’s PBR Event That Drew More Than 25,000 Fans FORT WORTH, Texas – An unforgettable evening of adrenaline and entertainment is coming to the college rodeo scene as Professional Bull Riders...
by Eric Beovich | Mar 10, 2026 | Company News, Enterprise-Wide News
Agreement to focus on maximizing revenue generation, enhancing fan engagement and supporting NIL activity for the Horned Frogs FORT WORTH – TCU Athletics announced today a long-term extension to its 20-year relationship with Learfield, the leading media and technology...
by Eric Beovich | Mar 5, 2026 | Company News
DALLAS – SMU Athletics and Learfield have named Kyle Beatrice Robbins the General Manager of Learfield’s Mustang Sports Properties, a revamped leadership position that will drive integrated partnership strategy, revenue growth and long-term brand development for...
