by Eric Beovich | Jun 12, 2026 | Company News
STARKVILLE, Miss. – Learfield, the exclusive multimedia rights holder of Mississippi State Athletics, has announced Brian Bille as the General Manager of its locally based team, Mississippi State Bulldog Sports Properties. “Brian joins us at a pivotal moment for...
by Eric Beovich | Jun 9, 2026 | Company News, Innovation Stories
Norman, OK – The University of Oklahoma (OU) Athletics Department and Learfield, the leading media and technology company powering college athletics, announced today an extension of their 30-year partnership that marks a new chapter of innovation for Sooner...
by [email protected] | Apr 24, 2026 | Company News, Enterprise-Wide News
OMAHA, Neb. – The University of Nebraska at Omaha (UNO) announces that Omaha Athletics and Learfield, the leading media and technology company powering college athletics, today announced a 10-year renewal of their long-term partnership. Through Omaha Sports...
by [email protected] | Apr 14, 2026 | Company News, Enterprise-Wide News, Innovation Stories
Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – April 14, 2026 – TPG, a leading global...
by Eric Beovich | Apr 9, 2026 | Company News
LEWISBURG, Pa. – Bucknell University Athletics and Learfield announced today a long-term extension to their lucrative multimedia rights and revenue generation partnership through the 2033-34 athletics season. The two parties have worked together since 2014, with the...
by Eric Beovich | Mar 19, 2026 | Brand Partnerships, Company News, Innovation Stories
Canvas Stadium to Host Groundbreaking Collegiate Team Rodeo Following Last Year’s PBR Event That Drew More Than 25,000 Fans FORT WORTH, Texas – An unforgettable evening of adrenaline and entertainment is coming to the college rodeo scene as Professional Bull Riders...
